Loymax, 2026

Changes for page Loymax AI

From version 37.1
edited by Mariia Safronova
on 2026/09/11 09:54
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To version 3.1
edited by Andrej Rylov
on 2025/10/15 09:50
Change comment: There is no comment for this version

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10 10  1. Generation of personalized online content through ranking and prediction of the most likely purchases. Real-time adaptation to behavioral changes: Loymax AI continuously tracks shifts in customer behavior, preferences, and external factors such as seasonal fluctuations, assortment changes, holidays, etc.
11 11  1. Optimization of [[communication channels>>doc:Main.Usage.Communications_ways.WebHome]]: the system selects the most effective communication channel for each Loyalty Program member, increasing the likelihood of response.
12 12  
13 -== How Loymax AI works ==
13 +== How Loymax AI works ==
14 14  
15 15  The module operates according to the following scheme:
16 16  
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20 20  1*. Points of sale: POS attributes, customer and product price segments, brand availability, etc.;
21 21  1*. Receipt parameters: purchase amount, receipt length, breadth of assortment in the receipt, etc.;
22 22  1*. Calendar: purchase patterns linked to seasonality, time of year, day of week, holidays, etc.
23 -1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift.
23 +1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift.
24 24  1. After selecting the best-performing model, the system learns from the new data, continually improving the accuracy of future recommendations.
25 25  
26 26  == Results ==
27 27  
28 -As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth.
28 +As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth.
29 29  
30 -|(% style="border-color:white; text-align:center" %){{lightbox image="diagram_ML.png"/}}
30 +|(% style="border-color:white; text-align:center" %){{lightbox image="ML_scheme.png"/}}
31 31  
32 32  (% class="box" %)
33 33  (((
34 34  **See also:**
35 35  
36 -* [[Loymax AI integration>>doc:Main.Loymax_AI.Loymax_AI_Integration.WebHome]]
37 -* [[Recommendation system integration>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]]
38 -* [[Product recommendations for personalized mailings and website>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome]]
39 -* [[Attributes related to ML>>doc:Main.Usage.MMP.Admin_panel.Customer_attributes.Attributes.WebHome||anchor="ML"]]
40 -* [[ML-powered personalized offers>>doc:Main.Installation_and_configuration.Additional_modules_configuring.CommunicationService_ML.WebHome]]
41 -* [[Personalized offers based on customer attributes>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]]
36 +* [[Recommendation system integration>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]]
37 +* [[Product recommendations for personalizing messaging and website content>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.Commercial_recommendations.WebHome]]
38 +* [[Attributes related to ML>>doc:Main.Usage.MMP.Admin_panel.Client_attributes.Common_attributes.WebHome||anchor="ML"]]
39 +* [[Personal offers using Machine Learning mechanics>>doc:Main.Installation_and_configuration.Extra_modules.CommunicationService_ML.WebHome]]
42 42  )))
diagram_ML.png
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Created 2025/10/15 09:27
Last edited 2026/09/11 09:54

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