Changes for page Loymax AI

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	1	+XWiki.safronovams

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5	5	**Loymax AI** (Artificial Intelligence) is a tool for automating and personalizing [[marketing campaigns>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]] that can integrate personalized marketing into an existing Loyalty Program. Using machine learning (ML), the module elevates the loyalty program to a new technological level, increases LP member engagement, and drives purchase growth.
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7	7	== Key module capabilities ==
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13	13	1. Generation of personalized online content through ranking and prediction of the most likely purchases. Real-time adaptation to behavioral changes: Loymax AI continuously tracks shifts in customer behavior, preferences, and external factors such as seasonal fluctuations, assortment changes, holidays, etc.
14	14	1. Optimization of [[communication channels>>doc:Main.Usage.Communications_ways.WebHome]]: the system selects the most effective communication channel for each Loyalty Program member, increasing the likelihood of response.
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16		-== How Loymax AI works ==
	13	+== How Loymax AI works ==
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18	18	The module operates according to the following scheme:
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36	36	(((
37	37	**See also:**
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39		-* [[Loymax AI integration>>doc:Main.Loymax_AI.LoymaxAI_integration.WebHome]]
	36	+* [[Loymax AI integration>>doc:Main.Loymax_AI.Loymax_AI_Integration.WebHome]]
40	40	* [[Recommendation system integration>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]]
41	41	* [[Product recommendations for personalized mailings and website>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome]]
42	42	* [[Attributes related to ML>>doc:Main.Usage.MMP.Admin_panel.Customer_attributes.Attributes.WebHome||anchor="ML"]]
43		-* [[Personal offers using Machine Learning mechanics>>doc:Main.Installation_and_configuration.Extra_modules.CommunicationService_ML.WebHome]]
	40	+* [[ML-powered personalized offers>>doc:Main.Installation_and_configuration.Additional_modules_configuring.CommunicationService_ML.WebHome]]
	41	+* [[Personalized offers based on customer attributes>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]]
44	44	)))