Loymax, 2026

Changes for page Loymax AI

From version 15.1
edited by Anastasia Zanina
on 2026/03/26 04:50
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To version 3.1
edited by Andrej Rylov
on 2025/10/15 09:50
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5 5  **Loymax AI** (Artificial Intelligence) is a tool for automating and personalizing [[marketing campaigns>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]] that can integrate personalized marketing into an existing Loyalty Program. Using machine learning (ML), the module elevates the loyalty program to a new technological level, increases LP member engagement, and drives purchase growth.
6 6  
7 7  == Key module capabilities ==
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23 23  1*. Points of sale: POS attributes, customer and product price segments, brand availability, etc.;
24 24  1*. Receipt parameters: purchase amount, receipt length, breadth of assortment in the receipt, etc.;
25 25  1*. Calendar: purchase patterns linked to seasonality, time of year, day of week, holidays, etc.
26 -1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift.
23 +1. Loymax AI employs a hybrid recommendation system: multiple competing ML models are used to select the optimal [[personalized offer>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]]. Offers are chosen based on predicted purchase uplift.
27 27  1. After selecting the best-performing model, the system learns from the new data, continually improving the accuracy of future recommendations.
28 28  
29 29  == Results ==
30 30  
31 -As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth.
28 +As a result of using Loymax AI, Loyalty Program members receive [[personalized>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]] and relevant offers via their most effective [[communication channel>>doc:Main.Usage.Communications_ways.WebHome]]. This creates additional value for customers, enhances loyalty, unlocks customer potential, supports retention and win-back efforts, and ultimately drives sales growth.
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35 35  (% class="box" %)
36 36  (((
37 37  **See also:**
38 38  
39 -* [[Loymax AI integration>>doc:Main.Loymax_AI.LoymaxAI_integration.WebHome]]
40 -* [[Recommendation system integration>>doc:Main.General_information.Loymax_Loyalty.Recommendation_systems.WebHome]]
41 -* [[Product recommendations for personalized mailings and website>>doc:Main.Loymax_AI.Commercial_recommendations.WebHome]]
42 -* [[Attributes related to ML>>doc:Main.Usage.MMP.Admin_panel.Customer_attributes.Attributes.WebHome||anchor="ML"]]
36 +* [[Recommendation system integration>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.WebHome]]
37 +* [[Product recommendations for personalizing messaging and website content>>doc:Main.General_information.Loymax_Loyalty.recommendation_systems.Commercial_recommendations.WebHome]]
38 +* [[Attributes related to ML>>doc:Main.Usage.MMP.Admin_panel.Client_attributes.Common_attributes.WebHome||anchor="ML"]]
43 43  * [[Personal offers using Machine Learning mechanics>>doc:Main.Installation_and_configuration.Extra_modules.CommunicationService_ML.WebHome]]
44 44  )))
diagram_ML.png
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Created 2025/10/15 09:27
Last edited 2026/04/20 03:28

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