Retail Engine, 2026

Changes for page Omnichannel strategy

From version 8.1
edited by Vera Retyeva
on 2026/09/08 08:10
Change comment: There is no comment for this version
To version 11.1
edited by Vera Retyeva
on 2026/09/10 04:41
Change comment: There is no comment for this version

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... ... @@ -22,7 +22,7 @@
22 22  * mailings (SMS, email, Viber, push, etc.).
23 23  )))|(% style="border-color:white; text-align:center; width:646px" %){{lightbox image="Omnichannel_en.png" width="400"/}}
24 24  
25 -The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
25 +The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Retailengine_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
26 26  
27 27  Thus, a comprehensive [[customer profile>>doc:Main.Usage.MMP.CRM.Customers_CRM.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the sale channels, it is possible to build an effective targeted marketing.
28 28  
... ... @@ -56,11 +56,11 @@
56 56  {{showhide showmessage="Show offer settings" hidemessage="Hide offer settings"}}
57 57  All Loyalty Program members who paid for their purchase online will get 100 bonus points.
58 58  
59 -To set up such an offer, you need to tie this offer to an online store and create a new {{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Admin_panel/Payment__methods /">payment method</a>{{/html}}, for example, **Online payment**.
59 +To set up such an offer, you need to tie this offer to an online store and create a new [[payment method>>doc:Main.Usage.MMP.Admin_panel.Payment__methods.WebHome]], for example, **Online payment**.
60 60  
61 61  (% class="table-bordered" style="width:auto" %)
62 62  (% class="info" %)|**Event**|**Action**|**Parameter**|**Value**|**Filter**|**Parameter**|**Value**
63 -|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/">Calculation of bonus points</a>{{/html}}|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Bonus points/">Bonus points</a>{{/html}}|Calculation method|Fixed amount|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Filters/Cheque/Payment_type/">Payment method</a>{{/html}}|Payment method|Online payment
63 +|[[Calculation of bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="02"]]|[[Bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Bonus_points.WebHome]]|Calculation method|Fixed amount|[[Payment method>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.Cheque.Payment_method.WebHome]]|Payment method|Online payment
64 64  | | |Amount of bonus points|100| | |
65 65  {{/showhide}}
66 66  
... ... @@ -80,14 +80,10 @@
80 80  
81 81  (% class="table-bordered" style="width:auto" %)
82 82  (% class="info" %)|=Event|=Action|=Parameter|=Value
83 -|(% colspan="1" rowspan="4" %)(((
84 -{{html}}
85 -<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/#19">Mobile App installation</a>
86 -{{/html}}
87 -)))|(% colspan="1" rowspan="4" %)(((
88 -{{html}}
89 -<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Additional_bonuses/">Additional bonus points</a>
90 -{{/html}}
83 +|(% colspan="1" rowspan="4" %)[[Mobile App installation>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="19"]](((
84 +
85 +)))|(% colspan="1" rowspan="4" %)[[Extra bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Extra_bonus_points.WebHome]](((
86 +
91 91  )))|Lifetime|Without lifetime
92 92  |Account for deduction|Select a legal entity's account to deduct bonus points
93 93  |Currency|Bonus points
... ... @@ -97,7 +97,7 @@
97 97  You can also set up offers to motivate LP Members' activity in the Mobile App. For example:
98 98  
99 99  * award [[bonus points for completing all tasks>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.Offers_for_customers .Customer_activity_offers.WebHome||anchor="06"]];
100 -* use the [[gamification mechanics>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Gamification.WebHome]];
96 +* use the [[gamification mechanics>>doc:Main.General_information.Retailengine_Loyalty.Offer_mechanics.Gamification.WebHome]];
101 101  * arrange __healthy eating marathon__, etc.
102 102  )))
103 103  
... ... @@ -114,25 +114,19 @@
114 114  
115 115  (% class="table-bordered" style="width:auto" %)
116 116  (% class="info" %)|=Event|=Action|=Parameter|=Value|=Filter|=Parameter|=(% style="width: 304px;" %)Value
117 -|(% colspan="1" rowspan="3" %)(((
118 -{{html}}
119 -<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/#01">Discount calculation</a>
120 -{{/html}}
121 -)))|(% colspan="1" rowspan="3" %)(((
122 -{{html}}
123 -<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Discount/">Discount</a>
124 -{{/html}}
125 -)))|Calculation method|Percentage|(% colspan="1" rowspan="3" %)(((
126 -{{html}}
127 -<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Filters/Other/Merchants/">Points of sale</a>
128 -{{/html}}
113 +|(% colspan="1" rowspan="3" %)[[Discount calculation>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="01"]](((
114 +
115 +)))|(% colspan="1" rowspan="3" %)[[Discount>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Discount.WebHome]](((
116 +
117 +)))|Calculation method|Percentage|(% colspan="1" rowspan="3" %)[[Points of sale>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.Other.Stores.WebHome]](((
118 +
129 129  )))|Filtering type|(% style="width:304px" %)By attributes
130 130  |Discount amount|10|Attribute name|(% style="width:304px" %)CustomTradeFormat
131 131  | | |Attribute values|(% style="width:304px" %)Hypermarket
132 -{{/showhide}}
122 +~{~{/showhide}}
133 133  
134 134  More examples about setting up offers for retail outlets can be found __here__.
135 -)))
125 +~)~)~)
136 136  
137 137  (% class="box" %)
138 138  (((
... ... @@ -142,3 +142,5 @@
142 142  * __Offers for points of sale__
143 143  * __Involvement mechanics__
144 144  )))
135 +{{/showhide}}
136 +)))
Created 2024/02/21 09:39
Last edited 2026/09/10 04:43

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