Retail Engine, 2026

Changes for page Omnichannel strategy


From version 7.1
edited by Mariia Safronova
on 2026/09/07 10:55
Change comment: There is no comment for this version
To version 6.1
edited by Vera Retyeva
on 2024/09/19 04:05
Change comment: There is no comment for this version

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1 -XWiki.safronovams
1 +XWiki.VeraRetyeva
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35 35  
36 36  Thus, depending on the sales channel, the marketing strategy may differ, as each channel may have its own characteristics, target audience, and requires an individual approach.
37 37  
38 -The Retail Engine system offers a universal solution for implementation of a loyalty program (LP), taking into account the specifics of each sales channel. Partners can add any number of [[points of sale>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.WebHome]], including [[online stores>>doc:Main.Integration.Ways_to_use_API.Integration_of_external_client_services.Integration_of_personal_account_and_mobile_application.Loyalty_program_personal_account_in_the_online_store.WebHome]], and flexibly configure the rules of [[offers>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] through application of various [[filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]]. In this respect, any [[additional information>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.Merchant_additional_info.WebHome]] about the point of sale, for example, format, working hours, location, availability of a coffee shop, etc. can be used to customize offers. This allows to adjust and optimize the performance of marketing campaigns. For example, by setting up offers for a particular sales channel, you can increase customer interest in this channel and, as a result, increase sales.
38 +The Loymax system offers a universal solution for implementation of a loyalty program (LP), taking into account the specifics of each sales channel. Partners can add any number of [[points of sale>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.WebHome]], including [[online stores>>doc:Main.Integration.Ways_to_use_API.Integration_of_external_client_services.Integration_of_personal_account_and_mobile_application.Loyalty_program_personal_account_in_the_online_store.WebHome]], and flexibly configure the rules of [[offers>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] through application of various [[filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]]. In this respect, any [[additional information>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.Merchant_additional_info.WebHome]] about the point of sale, for example, format, working hours, location, availability of a coffee shop, etc. can be used to customize offers. This allows to adjust and optimize the performance of marketing campaigns. For example, by setting up offers for a particular sales channel, you can increase customer interest in this channel and, as a result, increase sales.
39 39  
40 40  === (% style="color:inherit; font-family:Montserrat,sans-serif; font-size:23px; font-weight:600" %)Setting up offers depending on sales channels(%%) ===
41 41