Changes for page Omnichannel strategy

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8	8	=== Omnichannel strategy ===
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10		-**Omnichannel strategy** within the Loyalty Program ensures that all communication channels with customers and their interaction with a Partner are combined to create a cohesive experience. The focus of the omnichannel strategy is on the buyer. By utilizing all [[additional services>>doc:Main.General_information.Additional_services.WebHome]], the omnichannel principle enables seamless switching between different channels. The transition between channels will be consistent and logical, because omnichannel allows to track the entire path of customers, regardless of where they make their purchases — online or offline.
	10	+**Omnichannel strategy** within the Loyalty Program ensures that all communication channels with customers and their interaction with a Partner are combined to create a cohesive experience. The omnichannel strategy is focused on the buyer. By utilizing all [[additional services>>doc:Main.General_information.Additional_services.WebHome]], the omnichannel principle enables seamless switching between different channels. The transition between channels will be consistent and logical, because omnichannel allows to track the entire path of customers, regardless of where they make their purchases — online or offline.
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12	12	|(% style="border-color:white; text-align:left; width:792px" %)(((
13	13	Possible interaction points:
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22	22	* mailings (SMS, email, Viber, push, etc.).
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25		-The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue the interaction. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]] on his phone to order delivery, and uses card data and in the app. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
	25	+The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
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27	27	Thus, a comprehensive [[customer profile>>doc:Main.Using.MMP.CRM.Clients.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the sale channels, it is possible to build an effective targeted marketing.
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36	36	Thus, depending on the sales channel, the marketing strategy may differ, as each channel may have its own characteristics, target audience, and requires an individual approach.
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38		-The Loymax system offers a universal solution for implementation of a loyalty program (LP), taking into account the specifics of each sales channel. Partners can add any number of [[points of sale>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.WebHome]], including [[online stores>>doc:Main.Integration.Ways_to_use_API.Integration_of_external_client_services.Integration_of_personal_account_and_mobile_application.Loyalty_program_personal_account_in_the_online_store.WebHome]], and flexibly configure the rules of [[offers>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] through application of various [[filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]]. In this respect, any [[additional information>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.Merchant_additional_info.WebHome]] about the point of sale, for example, format, working hours, location, availability of a coffee shop, etc. can be used to customize offers. This allows to adjust and optimize the performance of marketing campaigns. For example, by setting up offers for a particular sales channel, you can increase customer interest in this channel and, as a result, increase sales.
	38	+The Retail Engine system offers a universal solution for implementation of a loyalty program (LP), taking into account the specifics of each sales channel. Partners can add any number of [[points of sale>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.WebHome]], including [[online stores>>doc:Main.Integration.Ways_to_use_API.Integration_of_external_client_services.Integration_of_personal_account_and_mobile_application.Loyalty_program_personal_account_in_the_online_store.WebHome]], and flexibly configure the rules of [[offers>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] through application of various [[filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]]. In this respect, any [[additional information>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.Merchant_additional_info.WebHome]] about the point of sale, for example, format, working hours, location, availability of a coffee shop, etc. can be used to customize offers. This allows to adjust and optimize the performance of marketing campaigns. For example, by setting up offers for a particular sales channel, you can increase customer interest in this channel and, as a result, increase sales.
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40	40	=== (% style="color:inherit; font-family:Montserrat,sans-serif; font-size:23px; font-weight:600" %)Setting up offers depending on sales channels(%%) ===
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