Changes for page Omnichannel strategy

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22	22	* mailings (SMS, email, Viber, push, etc.).
23	23	)))|(% style="border-color:white; text-align:center; width:646px" %){{lightbox image="Omnichannel_en.png" width="400"/}}
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25		-The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue the interaction. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]] on his phone to order delivery and uses card data and in the app. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
	25	+The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue the interaction. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]] on his phone to order delivery, and uses card data and in the app. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
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27		-Thus, a comprehensive [[customer profile>>doc:Main.Using.MMP.CRM.Clients.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the channels, it is possible to build an effective targeted marketing.
	27	+Thus, a comprehensive [[customer profile>>doc:Main.Using.MMP.CRM.Clients.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the sale channels, it is possible to build an effective targeted marketing.
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29		-=== Sales Channels ===
	29	+=== Sales channels ===
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31		-**Sales channel** is the path by which goods or services are delivered to the customer. Sales channels can be divided into two types:
	31	+**Sales channel** is the path by which goods or services are delivered to customers. Sales channels can be divided into two types:
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33	33	* **online** (E-com sales via [[Online store>>doc:Main.Integration.Ways_to_use_API.Integration_of_external_client_services.Integration_of_personal_account_and_mobile_application.Loyalty_program_personal_account_in_the_online_store.WebHome]], [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]]);
34	34	* **offline** ([[points of sale>>doc:Main.Using.MMP.Admin_panel.Partners.Store_setting.WebHome]]). In turn, points of sale can be of different formats. For example, mini-market, hypermarket, discounter, etc.