Loymax, 2026

Changes for page Omnichannel strategy

From version 14.1
edited by Mariia Safronova
on 2026/09/11 09:37
Change comment: Renamed back-links.
To version 9.1
edited by Anastasia Zanina
on 2026/09/08 08:58
Change comment: Renamed back-links.

Summary

Details

Page properties
Author
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1 -XWiki.safronovams
1 +XWiki.zanina
Content
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22 22  * mailings (SMS, email, Viber, push, etc.).
23 23  )))|(% style="border-color:white; text-align:center; width:646px" %){{lightbox image="Omnichannel_en.png" width="400"/}}
24 24  
25 -The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
25 +The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Retailengine_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
26 26  
27 27  Thus, a comprehensive [[customer profile>>doc:Main.Usage.MMP.CRM.Customers_CRM.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the sale channels, it is possible to build an effective targeted marketing.
28 28  
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56 56  {{showhide showmessage="Show offer settings" hidemessage="Hide offer settings"}}
57 57  All Loyalty Program members who paid for their purchase online will get 100 bonus points.
58 58  
59 -To set up such an offer, you need to tie this offer to an online store and create a new [[payment method>>doc:Main.Usage.MMP.Admin_panel.Payment__methods.WebHome]], for example, **Online payment**.
59 +To set up such an offer, you need to tie this offer to an online store and create a new {{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Admin_panel/Payment__methods /">payment method</a>{{/html}}, for example, **Online payment**.
60 60  
61 61  (% class="table-bordered" style="width:auto" %)
62 62  (% class="info" %)|**Event**|**Action**|**Parameter**|**Value**|**Filter**|**Parameter**|**Value**
63 -|[[Calculation of bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="02"]]|[[Bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Bonus_points.WebHome]]|Calculation method|Fixed amount|[[Payment method>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.Cheque.Payment_method.WebHome]]|Payment method|Online payment
63 +|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/">Calculation of bonus points</a>{{/html}}|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Bonus points/">Bonus points</a>{{/html}}|Calculation method|Fixed amount|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Filters/Cheque/Payment_type/">Payment method</a>{{/html}}|Payment method|Online payment
64 64  | | |Amount of bonus points|100| | |
65 65  {{/showhide}}
66 66  
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80 80  
81 81  (% class="table-bordered" style="width:auto" %)
82 82  (% class="info" %)|=Event|=Action|=Parameter|=Value
83 -|(% colspan="1" rowspan="4" %)[[Mobile App installation>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="19"]](((
84 -
85 -)))|(% colspan="1" rowspan="4" %)[[Extra bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Extra_bonus_points.WebHome]](((
86 -
83 +|(% colspan="1" rowspan="4" %)(((
84 +{{html}}
85 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/#19">Mobile App installation</a>
86 +{{/html}}
87 +)))|(% colspan="1" rowspan="4" %)(((
88 +{{html}}
89 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Additional_bonuses/">Additional bonus points</a>
90 +{{/html}}
87 87  )))|Lifetime|Without lifetime
88 88  |Account for deduction|Select a legal entity's account to deduct bonus points
89 89  |Currency|Bonus points
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110 110  
111 111  (% class="table-bordered" style="width:auto" %)
112 112  (% class="info" %)|=Event|=Action|=Parameter|=Value|=Filter|=Parameter|=(% style="width: 304px;" %)Value
113 -|(% colspan="1" rowspan="3" %)[[Discount calculation>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="01"]](((
114 -
115 -)))|(% colspan="1" rowspan="3" %)[[Discount>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Discount.WebHome]](((
116 -
117 -)))|Calculation method|Percentage|(% colspan="1" rowspan="3" %)[[Points of sale>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.Other.Stores.WebHome]](((
118 -
117 +|(% colspan="1" rowspan="3" %)(((
118 +{{html}}
119 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/#01">Discount calculation</a>
120 +{{/html}}
121 +)))|(% colspan="1" rowspan="3" %)(((
122 +{{html}}
123 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Discount/">Discount</a>
124 +{{/html}}
125 +)))|Calculation method|Percentage|(% colspan="1" rowspan="3" %)(((
126 +{{html}}
127 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Filters/Other/Merchants/">Points of sale</a>
128 +{{/html}}
119 119  )))|Filtering type|(% style="width:304px" %)By attributes
120 120  |Discount amount|10|Attribute name|(% style="width:304px" %)CustomTradeFormat
121 121  | | |Attribute values|(% style="width:304px" %)Hypermarket
Created 2024/02/21 09:39
Last edited 2026/09/11 09:54

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