Changes for page Omnichannel strategy

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36	36	Thus, depending on the sales channel, the marketing strategy may differ, as each channel may have its own characteristics, target audience, and requires an individual approach.
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38		-The Retail Engine system offers a universal solution for implementation of a loyalty program (LP), taking into account the specifics of each sales channel. Partners can add any number of points of sale, including online stores, and flexibly configure the[[ offer>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.WebHome]] rules through application of various [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]]. In this respect, any additional information about the point of sale, for example, format, working hours, location, availability of a coffee shop, etc. can be used to customize offers. This allows to adjust and optimize the performance of marketing campaigns. For example, by setting up offers for a particular sales channel, you can increase customer interest in this channel and, as a result, increase sales.
	38	+The Loymax system offers a universal solution for implementation of a loyalty program (LP), taking into account the specifics of each sales channel. Partners can add any number of points of sale, including online stores, and flexibly configure the[[ offer>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.WebHome]] rules through application of various [[filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]]. In this respect, any additional information about the point of sale, for example, format, working hours, location, availability of a coffee shop, etc. can be used to customize offers. This allows to adjust and optimize the performance of marketing campaigns. For example, by setting up offers for a particular sales channel, you can increase customer interest in this channel and, as a result, increase sales.
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40	40	=== (% style="color:inherit; font-family:Montserrat,sans-serif; font-size:23px; font-weight:600" %)Setting up offers depending on sales channels(%%) ===
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93	93	You can also set up offers to motivate LP Members' activity in the Mobile App. For example:
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95	95	* award [[bonus points for completing all tasks>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.Offers_for_customers .Customer_activity_offers.WebHome||anchor="06"]];
96		-* use the [[gamification mechanics>>doc:Main.General_information.Retailengine_Loyalty.Offer_mechanics.Gamification.WebHome]];
	96	+* use the [[gamification mechanics>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Gamification.WebHome]];
97	97	* arrange __healthy eating marathon__, etc.
98	98	)))
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