Retail Engine, 2026

Changes for page Omnichannel strategy

From version 11.1
edited by Vera Retyeva
on 2026/09/10 04:41
Change comment: There is no comment for this version
To version 8.1
edited by Vera Retyeva
on 2026/09/08 08:10
Change comment: There is no comment for this version

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... ... @@ -22,7 +22,7 @@
22 22  * mailings (SMS, email, Viber, push, etc.).
23 23  )))|(% style="border-color:white; text-align:center; width:646px" %){{lightbox image="Omnichannel_en.png" width="400"/}}
24 24  
25 -The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Retailengine_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
25 +The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
26 26  
27 27  Thus, a comprehensive [[customer profile>>doc:Main.Usage.MMP.CRM.Customers_CRM.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the sale channels, it is possible to build an effective targeted marketing.
28 28  
... ... @@ -56,11 +56,11 @@
56 56  {{showhide showmessage="Show offer settings" hidemessage="Hide offer settings"}}
57 57  All Loyalty Program members who paid for their purchase online will get 100 bonus points.
58 58  
59 -To set up such an offer, you need to tie this offer to an online store and create a new [[payment method>>doc:Main.Usage.MMP.Admin_panel.Payment__methods.WebHome]], for example, **Online payment**.
59 +To set up such an offer, you need to tie this offer to an online store and create a new {{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Admin_panel/Payment__methods /">payment method</a>{{/html}}, for example, **Online payment**.
60 60  
61 61  (% class="table-bordered" style="width:auto" %)
62 62  (% class="info" %)|**Event**|**Action**|**Parameter**|**Value**|**Filter**|**Parameter**|**Value**
63 -|[[Calculation of bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="02"]]|[[Bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Bonus_points.WebHome]]|Calculation method|Fixed amount|[[Payment method>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.Cheque.Payment_method.WebHome]]|Payment method|Online payment
63 +|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/">Calculation of bonus points</a>{{/html}}|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Bonus points/">Bonus points</a>{{/html}}|Calculation method|Fixed amount|{{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Filters/Cheque/Payment_type/">Payment method</a>{{/html}}|Payment method|Online payment
64 64  | | |Amount of bonus points|100| | |
65 65  {{/showhide}}
66 66  
... ... @@ -80,10 +80,14 @@
80 80  
81 81  (% class="table-bordered" style="width:auto" %)
82 82  (% class="info" %)|=Event|=Action|=Parameter|=Value
83 -|(% colspan="1" rowspan="4" %)[[Mobile App installation>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="19"]](((
84 -
85 -)))|(% colspan="1" rowspan="4" %)[[Extra bonus points>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Extra_bonus_points.WebHome]](((
86 -
83 +|(% colspan="1" rowspan="4" %)(((
84 +{{html}}
85 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/#19">Mobile App installation</a>
86 +{{/html}}
87 +)))|(% colspan="1" rowspan="4" %)(((
88 +{{html}}
89 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Additional_bonuses/">Additional bonus points</a>
90 +{{/html}}
87 87  )))|Lifetime|Without lifetime
88 88  |Account for deduction|Select a legal entity's account to deduct bonus points
89 89  |Currency|Bonus points
... ... @@ -93,7 +93,7 @@
93 93  You can also set up offers to motivate LP Members' activity in the Mobile App. For example:
94 94  
95 95  * award [[bonus points for completing all tasks>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.Offers_for_customers .Customer_activity_offers.WebHome||anchor="06"]];
96 -* use the [[gamification mechanics>>doc:Main.General_information.Retailengine_Loyalty.Offer_mechanics.Gamification.WebHome]];
100 +* use the [[gamification mechanics>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Gamification.WebHome]];
97 97  * arrange __healthy eating marathon__, etc.
98 98  )))
99 99  
... ... @@ -110,19 +110,25 @@
110 110  
111 111  (% class="table-bordered" style="width:auto" %)
112 112  (% class="info" %)|=Event|=Action|=Parameter|=Value|=Filter|=Parameter|=(% style="width: 304px;" %)Value
113 -|(% colspan="1" rowspan="3" %)[[Discount calculation>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome||anchor="01"]](((
114 -
115 -)))|(% colspan="1" rowspan="3" %)[[Discount>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.Discount.WebHome]](((
116 -
117 -)))|Calculation method|Percentage|(% colspan="1" rowspan="3" %)[[Points of sale>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.Other.Stores.WebHome]](((
118 -
117 +|(% colspan="1" rowspan="3" %)(((
118 +{{html}}
119 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Event_catalog/#01">Discount calculation</a>
120 +{{/html}}
121 +)))|(% colspan="1" rowspan="3" %)(((
122 +{{html}}
123 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Action_catalog/Discount/">Discount</a>
124 +{{/html}}
125 +)))|Calculation method|Percentage|(% colspan="1" rowspan="3" %)(((
126 +{{html}}
127 +<a href="https://docs.loymax.net/xwiki/bin/view/Main/Using/MMP/Marketing/Offers/Filters/Other/Merchants/">Points of sale</a>
128 +{{/html}}
119 119  )))|Filtering type|(% style="width:304px" %)By attributes
120 120  |Discount amount|10|Attribute name|(% style="width:304px" %)CustomTradeFormat
121 121  | | |Attribute values|(% style="width:304px" %)Hypermarket
122 -~{~{/showhide}}
132 +{{/showhide}}
123 123  
124 124  More examples about setting up offers for retail outlets can be found __here__.
125 -~)~)~)
135 +)))
126 126  
127 127  (% class="box" %)
128 128  (((
... ... @@ -132,5 +132,3 @@
132 132  * __Offers for points of sale__
133 133  * __Involvement mechanics__
134 134  )))
135 -{{/showhide}}
136 -)))
Created 2024/02/21 09:39
Last edited 2026/09/10 04:43

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