Changes for page Omnichannel strategy

Summary

• Page properties (2 modified, 0 added, 0 removed)

Details

Page properties

Author

...	...	@@ -1,1 +1,1 @@
1		-XWiki.VeraRetyeva
	1	+XWiki.safronovams

Content

...	...	@@ -22,7 +22,7 @@
22	22	* mailings (SMS, email, Viber, push, etc.).
23	23	)))|(% style="border-color:white; text-align:center; width:646px" %){{lightbox image="Omnichannel_en.png" width="400"/}}
24	24
25		-The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Retailengine_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
	25	+The customer's experience should remain seamless, even when switching between different channels of communication with a Partner. If a customer wants to change the channel after a certain interaction, they should have the ability to switch easily and continue their communication. For example, a customer buys products at a certain point of sale, and he has a [[loyalty card>>doc:Main.General_information.Loymax_Loyalty.Bonus_card.WebHome]]. He also uses a [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]] on his phone to order delivery and uses card data and in the Mobile App. The Partner knows about the customer's favorite products, grants discounts for these products in the Mobile App, and tells about [[promotions>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] for the products that the customer buys most often via SMS or push notifications. If the customer can't find his preferred products in the store, he can search the website or the Mobile App for the nearest retail outlet with those products available.
26	26
27	27	Thus, a comprehensive [[customer profile>>doc:Main.Usage.MMP.CRM.Customers_CRM.Customer_profile.WebHome]] is created, consolidating all data on their actions and behavior across different sales channels. Further, by analyzing customer behavior in general and separately in each of the sale channels, it is possible to build an effective targeted marketing.
28	28
...	...	@@ -93,7 +93,7 @@
93	93	You can also set up offers to motivate LP Members' activity in the Mobile App. For example:
94	94
95	95	* award [[bonus points for completing all tasks>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.Offers_for_customers .Customer_activity_offers.WebHome||anchor="06"]];
96		-* use the [[gamification mechanics>>doc:Main.General_information.Retailengine_Loyalty.Offer_mechanics.Gamification.WebHome]];
	96	+* use the [[gamification mechanics>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Gamification.WebHome]];
97	97	* arrange __healthy eating marathon__, etc.
98	98	)))
99	99
...	...	@@ -119,10 +119,10 @@
119	119	)))|Filtering type|(% style="width:304px" %)By attributes
120	120	|Discount amount|10|Attribute name|(% style="width:304px" %)CustomTradeFormat
121	121	| | |Attribute values|(% style="width:304px" %)Hypermarket
122		-~{~{/showhide}}
	122	+{{/showhide}}
123	123
124	124	More examples about setting up offers for retail outlets can be found __here__.
125		-~)~)~)
	125	+)))
126	126
127	127	(% class="box" %)
128	128	(((
...	...	@@ -132,5 +132,3 @@
132	132	* __Offers for points of sale__
133	133	* __Involvement mechanics__
134	134	)))
135		-{{/showhide}}
136		-)))