Loymax, 2026

Changes for page Loymax Glossary

From version 5.2
edited by Anastasia Zanina
on 2024/01/17 10:23
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To version 20.1
edited by Anastasia Zanina
on 2025/08/27 07:48
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Summary

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Title
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1 -Loymax glossary
1 +Loymax Glossary
Content
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1 1  (% class="lead" %)
2 2  List of terms and definitions used in Loymax System
3 3  
4 +{{sortable_tables filterable="yes" sticky="yes"/}}
4 4  
5 5  (% class="table-bordered" %)
6 6  (% class="info" %)|=(% style="width: 280px;" %)Concept|=(% style="width: 1210px;" %)Definition
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9 9  1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
10 10  1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
11 11  )))
12 -|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
13 -|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
13 +|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Loymax Platform User, Personal Account User, Mobile Application User.
14 +|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
14 14  |(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
15 -1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Authorization.WebHome]].
16 -1. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.
16 +1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]].
17 +1. Authentication process of the User's data in Loymax Platform entered by him/her in the authorization form when entering his/her profile in Loymax Platform.
17 17  )))
18 18  |(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
19 19  A virtual bonus account containing an activated (available for payment) and non-activated balance in certain virtual currency.
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20 20  
21 21  One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts).
22 22  )))
23 -|(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a cash register. The reciept is a document confirming the fact that a client purchased products/services from the Partner.
24 +|(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a cash register. The receipt is a document confirming the fact that a client purchased products/services from the Partner.
24 24  |(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
25 25  |(% style="width:280px" %)**Client services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, client services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]].
26 26  |(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
27 27  1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the Client.
28 28  1. The section of the [[Mobile Application>>doc:Main.Using.Mobile_application.WebHome]] of the Loyalty Program, in which the Member of the LP can manage the data of his/her account in the Loyalty Program.
29 -1. The functionality of the [[Chatbot>>doc:Sandbox.Chatbot.WebHome]], which allows customers to use it to manage their account data in the Loyalty Program.
30 30  )))
31 31  |(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
32 32  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Partners**
33 33  |(% style="width:280px" %)**Client**|(% style="width:1210px" %)Potential partner; a legal entity or natural person providing products, services, wishing to implement the Loymax system, but has not yet signed an implementation agreement.
34 -|(% style="width:280px" %)**[[Partner>>doc:Main.Using.MMP.Admin_panel.Partners.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
34 +|(% style="width:280px" %)**[[Partner>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
35 35  |(% style="width:280px" %)**Partner in the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
36 36  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
37 37  |(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
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83 83  )))
84 84  |(% style="width:280px" %)**[[Additional card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A physical card that has a parent and inherits its state. An additional card has the same owner as the parent card, but it is impossible to deduct from such a card.
85 85  |(% style="width:280px" %)**[[Virtual card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A card available only in the Mobile Application, in the Personal Account, or in the Chatbot. It can be used as an identifier of the Customer/LP Member when making purchases.
86 -|(% style="width:280px" %)**[[Gift card>>doc:Sandbox.Gift_card.Gift_cards1.WebHome]]**|(% style="width:1210px" %)A payment instrument in the Loymax system with bonus points on the account, with which the gift card holder can pay in full or in part for the purchase at the LP Partner's points of sale.
87 -|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of the MMP and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
86 +|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of Loymax Platform and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
88 88  |(% style="width:280px" %)**[[Card aggregator>>doc:Main.Using.Electronic_cards.WebHome]]**|(% style="width:1210px" %)An external, third-party mobile application that allows using a smartphone to store and use physical loyalty program cards.
89 89  |(% style="width:280px" %)**Electronic card**|(% style="width:1210px" %)(((
90 90  A physical bonus card that the LP Member keeps and uses using the [[card aggregator>>doc:Main.Using.Electronic_cards.WebHome]].
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109 109  The period after which the virtual currency unused within the specified period cannot be used for deduction.
110 110  )))
111 111  |(% style="width:280px" %)**[[Bonus rate>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency.
112 -|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in the MMP.
113 -2. The ability to create several virtual currencies in the MMP within one LP Partner.
111 +|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in Loymax Platform.
112 +2. The ability to create several virtual currencies in Loymax Platform within one LP Partner.
114 114  |(% style="width:280px" %)**Bonus points accrual**|(% style="width:1210px" %)(((
115 115  Replenishment of the customer's bonus account with virtual currency as a result of an [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]], or [[manually>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Deposit.WebHome]].
116 116  )))
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118 118  Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]] or as a result of [[manual operation of deduction>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Withdrawal.WebHome]].
119 119  )))
120 120  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
121 -|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
120 +|(% style="width:280px" %)**[[Offer{{id name="offer"/}}>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
122 122  |(% style="width:280px" %)**Rule**|(% style="width:1210px" %)(((
123 123  This is a chain of actions in an offer that ensures that the offer works in accordance with its objectives. A rule consists of a set of actions and filters* within an active offer event. There can be several rules in an event.
124 124  
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125 125  *The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
126 126  )))
127 127  |(% style="width:280px" %)**[[Offer import>>doc:Main.Integration.Loading_data_into_the_system.Importing_offers_API.Offer_Import_Protocol.WebHome]]**|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
128 -|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of the MMP and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
127 +|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
129 129  |(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other preferences.
130 130  |(% style="width:280px" %)**[[Non-summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer that triggers according to priority.
131 131  |(% style="width:280px" %)**[[Offer priority>>doc:Main.Using.MMP.Marketing.Offers.General_information.Recommendations_for_prioritizing_offers.WebHome]]**|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
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141 141  |(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
142 142  |(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
143 143  |(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
144 -|(% style="width:280px" %)**[[Test cash register>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in the MMP.
145 -(% class="active" %)|(% colspan="2" style="text-align:center" %)**MMP**
146 -|(% style="width:280px" %)**[[MMP>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. MMP has various sections that authorized users have access to if they have special rights.
143 +|(% style="width:280px" %)**[[Test cash register>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Loymax Platform.
144 +(% class="active" %)|(% colspan="2" style="text-align:center" %)**Loymax Platform**
145 +|(% style="width:280px" %)**[[Loymax Platform>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Loymax Platform UI has various sections that authorized users have access to if they have special rights.
147 147  |(% style="width:280px" %)**[[Business activity>>doc:Main.Using.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
148 -|(% style="width:280px" %)**[[Configurations>>doc:Main.Installation_and_configuration.System_configuration.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of the MMP.
149 -|(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of the MMP.
150 -|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)The MMP section, in which templates of card numbers, booklets, coupons are prescribed.
151 -|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)The MMP section, in which templates of notifications sent by the system to customers via various communication channels are registered.
147 +|(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of Loymax Platform.
148 +|(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Loymax Platform.
149 +|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 +|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
152 152  |(% style="width:280px" %)**[[Brand>>doc:Main.Using.MMP.Admin_panel.Brands.WebHome]]**|(% style="width:1210px" %)Trade network within the Partner LP.
153 153  |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
154 154  |(% style="width:280px" %)**[[Cashier register identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the cash register
155 155  |(% style="width:280px" %)**Verification code**|(% style="width:1210px" %)(((
156 -A sequence of characters that the MMP User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in the MMP for Users who have the right to view the confirmation codes.
155 +A sequence of characters that Loymax Platform User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in Loymax Platform for Users who have the right to view the confirmation codes.
157 157  )))
158 -|(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)The MMP section, which enables you to receive detailed information about all purchases made within the Loymax system.
159 -|(% style="width:280px" %)**[[Right of the MMP User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of the MMP and/or view the information in the sections.
160 -|(% style="width:280px" %)**[[Role of the MMP User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow the MMP User to solve tasks specific to the role.
161 -|(% style="width:280px" %)**[[Plugin>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome]]**|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using the MMP.
157 +|(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, which enables you to receive detailed information about all purchases made within the Loymax system.
158 +|(% style="width:280px" %)**[[Right of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of Loymax Platform and/or view the information in the sections.
159 +|(% style="width:280px" %)**[[Role of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow Loymax Platform User to solve tasks specific to the role.
160 +|(% style="width:280px" %)**[[Plugin>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome]]**|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Loymax Platform.
162 162  |(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Loymax employees and Partner employees can test both individual system capabilities and its operation as a whole before updating the Partner's real system.
163 163  |(% style="width:280px" %)**[[Status system>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]]**|(% style="width:1210px" %)An attribute containing a set of parameters, based on which the status of the LP Members can be changed within this status system.
164 164  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Products**
165 165  |(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Partner uploaded to the Loymax system.
166 166  |(% style="width:280px" %)**[[Product group>>doc:Main.Using.MMP.Marketing.Goods_groups.WebHome]]**|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
167 -|(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Goods_group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
166 +|(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
168 168  |(% style="width:280px" %)**[[Including set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
169 169  |(% style="width:280px" %)**[[Excluding set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
170 170  |(% style="width:280px" %)**[[Fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which does not change when the product catalog is updated.
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189 189  |(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
190 190  (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
191 191  |(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
192 -Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.
191 +Information about offers of the LP Partner configured in Loymax Platform and displayed in the designated places of the Personal Account.
193 193  )))
194 194  |(% style="width:280px" %)**Ad space**|(% style="width:1210px" %)(((
195 -An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
194 +An attribute configured in Loymax Platform and indicating the place in the Personal Account interface where the advertisement will be displayed.
196 196  )))
197 197  |(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]
198 -(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
199 -|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of the MMP. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
197 +(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using Loymax Platform, depending on their types.
198 +|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of Loymax Platform. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
200 200  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
201 201  |(% style="width:280px" %)**[[Marketing campaign>>doc:Main.Using.MMP.Marketing.Marketing_campaigns.WebHome]]**|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.
202 202  |(% style="width:280px" %)**[[Planned targets>>doc:Main.Using.MMP.Marketing.Plan_indicators.WebHome]]**|(% style="width:1210px" %)Indicators that can be used to track the effectiveness of a specific marketing campaign.
Created 2024/01/17 10:09
Last edited 2025/10/06 04:28

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