Loymax, 2026

Changes for page Loymax Glossary

From version 29.1
edited by Mariia Safronova
on 2026/09/11 09:46
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To version 27.1
edited by Mariia Safronova
on 2026/09/07 10:54
Change comment: There is no comment for this version

Summary

Details

Page properties
Title
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1 -Loymax Glossary
1 +Retail Engine Glossary
Content
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1 1  (% class="lead" %)
2 -List of terms and definitions used in Loymax System
2 +List of terms and definitions used in Retail Engine System
3 3  
4 4  {{sortable_tables filterable="yes" sticky="yes"/}}
5 5  
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7 7  (% class="info" %)|=(% style="width: 280px;" %)Concept|=(% style="width: 1210px;" %)Definition
8 8  (% class="active" %)|(% colspan="2" style="text-align:center" %)**General concepts**
9 9  |(% style="width:280px" %)[[**Loyalty Program (LP)**>>doc:Main.Usage.MMP.Admin_panel.Loyalty_programs_creating.WebHome]]|(% style="width:1210px" %)(((
10 -1. Customer loyalty program implemented in the Company's retail chains, which is automated using Loymax Software.
10 +1. Customer loyalty program implemented in the Company's retail chains, which is automated using Retail Engine Software.
11 11  1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12 12  )))
13 -|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Loymax Platform User, Personal Account User, Mobile Application User.
13 +|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Retail Engine Platform User, Personal Account User, Mobile Application User.
14 14  |(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15 15  |(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16 16  1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]].
17 -1. Authentication process of the User's data in Loymax Platform entered by him/her in the authorization form when entering his/her profile in Loymax Platform.
17 +1. Authentication process of the User's data in Retail Engine Platform entered by him/her in the authorization form when entering his/her profile in Retail Engine Platform.
18 18  )))
19 19  |(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
20 20  A virtual bonus account containing an activated (available for payment) and non-activated balance in certain virtual currency.
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22 22  One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts).
23 23  )))
24 24  |(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a POS terminal. The receipt is a document confirming the fact that a customer purchased products/services from the Company.
25 -|(% style="width:280px" %)**[[Limit>>doc:Main.Usage.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
25 +|(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
26 26  |(% style="width:280px" %)**Customer services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, customer services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]].
27 27  |(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
28 28  1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the customer.
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30 30  )))
31 31  |(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
32 32  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Companies**
33 -|(% style="width:280px" %)**Customer (in legal documents, SLA, contracts)**|(% style="width:1210px" %)A potential Partner (Company); a legal entity or individual providing products/services, wishing to implement the Loymax Software, but has not yet signed an implementation agreement.
34 -|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products/services that has the ability to accept Loymax cards when calculating and providing benefits for the purchase of products or services.
35 -|(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or individual that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
33 +|(% style="width:280px" %)**Customer (in legal documents, SLA, contracts)**|(% style="width:1210px" %)A potential Partner (Company); a legal entity or individual providing products/services, wishing to implement the Retail Engine Software, but has not yet signed an implementation agreement.
34 +|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products/services that has the ability to accept Retail Engine cards when calculating and providing benefits for the purchase of products or services.
35 +|(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or individual that has signed an agreement with Retail Engine about the implementation of the Retail Engine system and is at the stage of the pilot launch and use of the system.
36 36  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
37 37  |(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
38 38  A person who is a consumer or a potential consumer of products and services of a Company, but has not yet completed the registration process in the Loyalty Program and does not receive benefits in full.
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83 83  )))
84 84  |(% style="width:280px" %)**[[Additional card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A physical card that has a parent and inherits its state. An additional card has the same owner as the parent card, but it is impossible to deduct from such a card.
85 85  |(% style="width:280px" %)**[[Virtual card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A card available only in the Mobile Application, in the Personal Account, or in the Chatbot. It can be used as an identifier of the Customer/LP Member when making purchases.
86 -|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of Loymax Platform and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
86 +|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of Retail Engine Platform and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
87 87  |(% style="width:280px" %)**[[Card aggregator>>doc:Main.Using.Electronic_cards.WebHome]]**|(% style="width:1210px" %)An external, third-party mobile application that allows using a smartphone to store and use physical loyalty program cards.
88 88  |(% style="width:280px" %)**Electronic card**|(% style="width:1210px" %)(((
89 89  A physical bonus card that the LP Member keeps and uses using the [[card aggregator>>doc:Main.Using.Electronic_cards.WebHome]].
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108 108  The period after which the virtual currency unused within the specified period cannot be used for deduction.
109 109  )))
110 110  |(% style="width:280px" %)**[[Bonus rate>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the POS terminal currency.
111 -|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in Loymax Platform.
112 -2. The ability to create several virtual currencies in Loymax Platform within one LP Company.
111 +|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in Retail Engine Platform.
112 +2. The ability to create several virtual currencies in Retail Engine Platform within one LP Company.
113 113  |(% style="width:280px" %)**Bonus points accrual**|(% style="width:1210px" %)(((
114 114  Replenishment of the customer's bonus account with virtual currency as a result of an [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]], or [[manually>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Deposit.WebHome]].
115 115  )))
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124 124  *The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
125 125  )))
126 126  |(% style="width:280px" %)[[**Offer import**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_import_and_export.WebHome]]|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127 -|(% style="width:280px" %)[[**Offer category**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_categories.WebHome]]|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
127 +|(% style="width:280px" %)[[**Offer category**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_categories.WebHome]]|(% style="width:1210px" %)The characteristics of the offer created in a special section of Retail Engine Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
128 128  |(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other benefits.
129 129  |(% style="width:280px" %)**[[Non-summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer that triggers according to priority.
130 130  |(% style="width:280px" %)[[**Offer priority**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_prioritizing.WebHome]]|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
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136 136  |(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
137 137  |(% style="width:280px" %)**[[External bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/POS terminal bonus points is transmitted to the system at the POS terminal.
138 138  |(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
139 -|(% style="width:280px" %)**[[Coupon>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive benefits within the Loyalty Program.
140 -|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 -|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 -|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
143 -|(% style="width:280px" %)**[[POS terminal emulator>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Loymax Platform.
144 -(% class="active" %)|(% colspan="2" style="text-align:center" %)**Loymax Platform**
145 -|(% style="width:280px" %)**[[Loymax Platform>>doc:Main.Usage.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Loymax Platform UI has various sections that authorized users have access to if they have special rights.
146 -|(% style="width:280px" %)**[[Business activity>>doc:Main.Usage.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
147 -|(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of Loymax Platform.
148 -|(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Loymax Platform.
149 -|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 -|(% style="width:280px" %)**[[Notification templates>>doc:Main.Usage.MMP.System_settings.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
139 +|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive benefits within the Loyalty Program.
140 +|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 +|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 +|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
143 +|(% style="width:280px" %)**[[POS terminal emulator>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Retail Engine Platform.
144 +(% class="active" %)|(% colspan="2" style="text-align:center" %)**Retail Engine Platform**
145 +|(% style="width:280px" %)**[[Retail Engine Platform>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Retail Engine Platform UI has various sections that authorized users have access to if they have special rights.
146 +|(% style="width:280px" %)**[[Business activity>>doc:Main.Using.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
147 +|(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of Retail Engine Platform.
148 +|(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Retail Engine Platform.
149 +|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Retail Engine Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 +|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Retail Engine Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
151 151  |(% style="width:280px" %)[[**Brand**>>doc:Main.Usage.MMP.Admin_panel.Brands.WebHome]]|(% style="width:1210px" %)Trade network within the Company LP.
152 152  |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
153 153  |(% style="width:280px" %)**[[POS identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the POS terminal.
154 154  |(% style="width:280px" %)**Verification code**|(% style="width:1210px" %)(((
155 -A sequence of characters that Loymax Platform User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in Loymax Platform for Users who have the right to view the confirmation codes.
155 +A sequence of characters that Retail Engine Platform User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in Retail Engine Platform for Users who have the right to view the confirmation codes.
156 156  )))
157 -|(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, which enables you to receive detailed information about all purchases made within the Loymax system.
158 -|(% style="width:280px" %)**[[Right of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of Loymax Platform and/or view the information in the sections.
159 -|(% style="width:280px" %)**[[Role of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow Loymax Platform User to solve tasks specific to the role.
160 -|(% style="width:280px" %)[[**Plugin**>>doc:Main.Usage.MMP.System_settings.Plugins.WebHome]]|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Loymax Platform.
161 -|(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Loymax employees and Company employees can test both individual system capabilities and its operation as a whole before updating the Companys real system.
157 +|(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)Retail Engine Platform section, which enables you to receive detailed information about all purchases made within the Retail Engine system.
158 +|(% style="width:280px" %)**[[Right of Retail Engine Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of Retail Engine Platform and/or view the information in the sections.
159 +|(% style="width:280px" %)**[[Role of Retail Engine Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow Retail Engine Platform User to solve tasks specific to the role.
160 +|(% style="width:280px" %)[[**Plugin**>>doc:Main.Usage.MMP.System_settings.Plugins.WebHome]]|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Retail Engine Platform.
161 +|(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Retail Engine employees and Company employees can test both individual system capabilities and its operation as a whole before updating the Companys real system.
162 162  |(% style="width:280px" %)[[**Status system**>>doc:Main.Usage.MMP.Marketing.Status_systems.WebHome]]|(% style="width:1210px" %)An attribute containing a set of parameters, based on which the status of the LP Members can be changed within this status system.
163 163  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Products**
164 -|(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Company uploaded to the Loymax system.
164 +|(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Company uploaded to the Retail Engine system.
165 165  |(% style="width:280px" %)[[**Product group**>>doc:Main.Usage.MMP.Marketing.Product_groups.WebHome]]|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
166 166  |(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
167 167  |(% style="width:280px" %)**[[Inclusive set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
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174 174  |(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special benefits when buying them.
175 175  |(% style="width:280px" %)**Product barcode**|(% style="width:1210px" %)Product identifier that is uploaded along with its various attributes to the product catalog.
176 176  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center**
177 -|(% style="width:280px" %)[[**Call Center**>>doc:Main.Usage.Call_center.WebHome]]|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.
178 -|(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
179 -|(% style="width:280px" %)**[[Registration without call>>doc:Main.Usage.Call_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 -|(% style="width:280px" %)**[[Customer history>>doc:Main.Usage.Call_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 -|(% style="width:280px" %)**[[Purchase history>>doc:Main.Usage.Call_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
177 +|(% style="width:280px" %)[[**Call Center**>>doc:Main.Usage.Call_center.WebHome]]|(% style="width:1210px" %) The Retail Engine system module intended for processing customer requests by agents.
178 +|(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Retail Engine system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
179 +|(% style="width:280px" %)**[[Registration without call>>doc:Main.Using.Contact_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Retail Engine system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 +|(% style="width:280px" %)**[[Customer history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 +|(% style="width:280px" %)**[[Purchase history>>doc:Main.Using.Contact_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
182 182  |(% style="width:280px" %)**Subscriptions**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
183 -|(% style="width:280px" %)[[**OTRS**>>doc:Main.Usage.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
183 +|(% style="width:280px" %)[[**OTRS**>>doc:Main.Using.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
184 184  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Communications**
185 185  |(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels.
186 186  |(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.).
... ... @@ -188,14 +188,14 @@
188 188  |(% style="width:280px" %)[[**Recurring tasks**>>doc:Main.Usage.MMP.System_settings.Recurring_tasks.WebHome]]|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Company groups in social networks).
189 189  (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
190 190  |(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
191 -Information about offers of the LP Company configured in Loymax Platform and displayed in the designated places of the Personal Account.
191 +Information about offers of the LP Company configured in Retail Engine Platform and displayed in the designated places of the Personal Account.
192 192  )))
193 193  |(% style="width:280px" %)**Ad space**|(% style="width:1210px" %)(((
194 -An attribute configured in Loymax Platform and indicating the place in the Personal Account interface where the advertisement will be displayed.
194 +An attribute configured in Retail Engine Platform and indicating the place in the Personal Account interface where the advertisement will be displayed.
195 195  )))
196 196  |(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]
197 -(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using Loymax Platform, depending on their types.
198 -|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of Loymax Platform. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
197 +(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using Retail Engine Platform, depending on their types.
198 +|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of Retail Engine Platform. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
199 199  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
200 200  |(% style="width:280px" %)[[**Marketing campaign**>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]]|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.
201 201  |(% style="width:280px" %)[[**Planned targets**>>doc:Main.Usage.MMP.Marketing.Planned_targets.WebHome]]|(% style="width:1210px" %)Indicators that can be used to track the effectiveness of a specific marketing campaign.
Created 2024/01/17 10:09
Last edited 2026/09/11 09:46

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