Loymax, 2026

Changes for page Loymax Glossary

From version 27.1
edited by Mariia Safronova
on 2026/09/07 10:54
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To version 28.1
edited by Mariia Safronova
on 2026/09/09 09:37
Change comment: There is no comment for this version

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22 22  One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts).
23 23  )))
24 24  |(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a POS terminal. The receipt is a document confirming the fact that a customer purchased products/services from the Company.
25 -|(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
25 +|(% style="width:280px" %)**[[Limit>>doc:Main.Usage.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
26 26  |(% style="width:280px" %)**Customer services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, customer services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]].
27 27  |(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
28 28  1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the customer.
... ... @@ -136,18 +136,18 @@
136 136  |(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
137 137  |(% style="width:280px" %)**[[External bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/POS terminal bonus points is transmitted to the system at the POS terminal.
138 138  |(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
139 -|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive benefits within the Loyalty Program.
140 -|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 -|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 -|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
139 +|(% style="width:280px" %)**[[Coupon>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive benefits within the Loyalty Program.
140 +|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 +|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 +|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
143 143  |(% style="width:280px" %)**[[POS terminal emulator>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Retail Engine Platform.
144 144  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Retail Engine Platform**
145 -|(% style="width:280px" %)**[[Retail Engine Platform>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Retail Engine Platform UI has various sections that authorized users have access to if they have special rights.
146 -|(% style="width:280px" %)**[[Business activity>>doc:Main.Using.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
145 +|(% style="width:280px" %)**[[Retail Engine Platform>>doc:Main.Usage.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Retail Engine Platform UI has various sections that authorized users have access to if they have special rights.
146 +|(% style="width:280px" %)**[[Business activity>>doc:Main.Usage.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
147 147  |(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of Retail Engine Platform.
148 148  |(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Retail Engine Platform.
149 149  |(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Retail Engine Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 -|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Retail Engine Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
150 +|(% style="width:280px" %)**[[Notification templates>>doc:Main.Usage.MMP.System_settings.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Retail Engine Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
151 151  |(% style="width:280px" %)[[**Brand**>>doc:Main.Usage.MMP.Admin_panel.Brands.WebHome]]|(% style="width:1210px" %)Trade network within the Company LP.
152 152  |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
153 153  |(% style="width:280px" %)**[[POS identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the POS terminal.
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176 176  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center**
177 177  |(% style="width:280px" %)[[**Call Center**>>doc:Main.Usage.Call_center.WebHome]]|(% style="width:1210px" %) The Retail Engine system module intended for processing customer requests by agents.
178 178  |(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Retail Engine system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
179 -|(% style="width:280px" %)**[[Registration without call>>doc:Main.Using.Contact_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Retail Engine system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 -|(% style="width:280px" %)**[[Customer history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 -|(% style="width:280px" %)**[[Purchase history>>doc:Main.Using.Contact_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
179 +|(% style="width:280px" %)**[[Registration without call>>doc:Main.Usage.Call_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Retail Engine system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 +|(% style="width:280px" %)**[[Customer history>>doc:Main.Usage.Call_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 +|(% style="width:280px" %)**[[Purchase history>>doc:Main.Usage.Call_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
182 182  |(% style="width:280px" %)**Subscriptions**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
183 -|(% style="width:280px" %)[[**OTRS**>>doc:Main.Using.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
183 +|(% style="width:280px" %)[[**OTRS**>>doc:Main.Usage.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
184 184  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Communications**
185 185  |(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels.
186 186  |(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.).
Created 2024/01/17 10:09
Last edited 2026/09/11 09:46

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