Changes for page Loymax Glossary

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31	31	|(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
32	32	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Companies**
33	33	|(% style="width:280px" %)**Customer (in legal documents, SLA, contracts)**|(% style="width:1210px" %)A potential Partner (Company); a legal entity or individual providing products/services, wishing to implement the Loymax Software, but has not yet signed an implementation agreement.
34		-|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
	34	+|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products/services that has the ability to accept Loymax cards when calculating and providing benefits for the purchase of products or services.
35	35	|(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or individual that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
36	36	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
37	37	|(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
38		-A person who is a consumer or a potential consumer of products and services of a Company Loyalty Program, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.
	38	+A person who is a consumer or a potential consumer of products and services of a Company, but has not yet completed the registration process in the Loyalty Program and does not receive benefits in full.
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40	40	The Customer can become an LP Member if he/she performs the mandatory actions* to complete registration in the Loyalty Program:
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42		-* consent to the processing of personal data, with the LP Rules, with a Public Offer agreement;
	42	+* consent to processing of personal data, consent with the LP Rules and with a Public Offer agreement;
43	43	* fill out the required fields of the application form;
44	44	* link a bonus card.
45	45
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46	46	*The list of required steps to complete registration can be configured individually for each Loyalty Program.
47	47	)))
48	48	|(% style="width:280px" %)**Member (LP Member)**|(% style="width:1210px" %)(((
49		-A natural person who has registered in the Loyalty Program and has the opportunity to receive preferences in full.
	49	+An individual who has registered in the Loyalty Program and has the opportunity to receive benefits.
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51		-To become an LP Member, as a rule*, the following is to be required:
	51	+To become an LP Member, as a rule*, the following is to required:
52	52
53		-* agree to the processing of personal data, with the LP Rules, with a Public Offer agreement;
	53	+* agree to processing of personal data, consent with LP Rules, and with a Public Offer agreement;
54	54	* fill out the required fields of the application form;
55	55	* link a bonus card.
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63	63	Based on customer attributes, you can set up offers and build communications with the LP Members.
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65	65	|(% style="width:280px" %)**Target audience**|(% style="width:1210px" %)The list of customers, formed according to a certain criterion, in order to organize the interaction with this segment of customers: creating special offers, personal offers, mailings, etc.
66		-|(% style="width:280px" %)**[[LP Member status>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]]**|(% style="width:1210px" %)The value of a certain [[attribute>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]], which may be changed depending on the behavior of the LP Member, and with certain settings of the offer, may affect the number of preferences provided to this LP Member.
	66	+|(% style="width:280px" %)**[[LP Member status>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]]**|(% style="width:1210px" %)The value of a certain [[attribute>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]], which may be changed depending on the behavior of the LP Member, and with certain settings of the offer, may affect the scope of benefits provided to this LP Member.
67	67	|(% style="width:280px" %)**[[Referrer>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_friends_invitation.WebHome]]**|(% style="width:1210px" %)Registered Member who invites new customers to the Loyalty Program. The referrer card number is entered by the referral when registering in the Loyalty Program.
68	68	|(% style="width:280px" %)**[[Referral>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_friends_invitation.WebHome]]**|(% style="width:1210px" %)(((
69	69	An individual who has registered in the Loyalty Program by specifying a referral code (as a rule, the referrer's bonus card number).
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71	71	(% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Cards**
72		-|(% style="width:280px" %)**[[LP card, loyalty card, bonus card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome]]**|(% style="width:1210px" %)A physical or virtual customer identifier that is issued in the Loyalty Program and allows the LP Member to receive preferences.
	72	+|(% style="width:280px" %)**[[LP card, loyalty card, bonus card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome]]**|(% style="width:1210px" %)A physical or virtual customer identifier that is issued in the Loyalty Program and allows the LP Member to receive benefits.
73	73	|(% style="width:280px" %)**[[Physical card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)(((
74	74	An LP card on a physical carrier, on which, as a rule, is placed for identification of a Customer:
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125	125	)))
126	126	|(% style="width:280px" %)[[**Offer import**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_import_and_export.WebHome]]|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127	127	|(% style="width:280px" %)[[**Offer category**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_categories.WebHome]]|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
128		-|(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other preferences.
	128	+|(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other benefits.
129	129	|(% style="width:280px" %)**[[Non-summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer that triggers according to priority.
130	130	|(% style="width:280px" %)[[**Offer priority**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_prioritizing.WebHome]]|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
131	131	|(% style="width:280px" %)[[**Event**>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]]|(% style="width:1210px" %)An event within the system that occurs at a certain moment of time is registered in the system and causes the processing of rules (actions) associated with this event.
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136	136	|(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
137	137	|(% style="width:280px" %)**[[External bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/POS terminal bonus points is transmitted to the system at the POS terminal.
138	138	|(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
139		-|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program.
	139	+|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive benefits within the Loyalty Program.
140	140	|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141	141	|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142	142	|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
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171	171	|(% style="width:280px" %)**[[Product attribute>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Product_catalog_loading_protocol.WebHome]]**|(% style="width:1210px" %)Product characteristic to be downloaded from ERP.
172	172	|(% style="width:280px" %)**Static product attribute**|(% style="width:1210px" %)A non-changing attribute of a product (for example, the "manufacturer" attribute).
173	173	|(% style="width:280px" %)**Dynamic product attributes**|(% style="width:1210px" %)Product attribute that can be changed by the LP Company (for example, the "promotional" attribute).
174		-|(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special preferences when buying them.
	174	+|(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special benefits when buying them.
175	175	|(% style="width:280px" %)**Product barcode**|(% style="width:1210px" %)Product identifier that is uploaded along with its various attributes to the product catalog.
176	176	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center**
177	177	|(% style="width:280px" %)[[**Call Center**>>doc:Main.Usage.Call_center.WebHome]]|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.