Loymax, 2026

Changes for page Loymax Glossary

From version 24.1
edited by Vera Retyeva
on 2025/10/06 04:28
Change comment: There is no comment for this version
To version 29.1
edited by Mariia Safronova
on 2026/09/11 09:46
Change comment: There is no comment for this version

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6 6  (% class="table-bordered" %)
7 7  (% class="info" %)|=(% style="width: 280px;" %)Concept|=(% style="width: 1210px;" %)Definition
8 8  (% class="active" %)|(% colspan="2" style="text-align:center" %)**General concepts**
9 -|(% style="width:280px" %)**[[Loyalty program (LP)>>doc:Sandbox.Old_loyalty_program.WebHome]]**|(% style="width:1210px" %)(((
10 -1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
9 +|(% style="width:280px" %)[[**Loyalty Program (LP)**>>doc:Main.Usage.MMP.Admin_panel.Loyalty_programs_creating.WebHome]]|(% style="width:1210px" %)(((
10 +1. Customer loyalty program implemented in the Company's retail chains, which is automated using Loymax Software.
11 11  1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12 12  )))
13 13  |(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Loymax Platform User, Personal Account User, Mobile Application User.
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22 22  One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts).
23 23  )))
24 24  |(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a POS terminal. The receipt is a document confirming the fact that a customer purchased products/services from the Company.
25 -|(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
25 +|(% style="width:280px" %)**[[Limit>>doc:Main.Usage.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
26 26  |(% style="width:280px" %)**Customer services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, customer services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]].
27 27  |(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
28 28  1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the customer.
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30 30  )))
31 31  |(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
32 32  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Companies**
33 -|(% style="width:280px" %)**Client**|(% style="width:1210px" %)Potential Company; a legal entity or natural person providing products, services, wishing to implement the Loymax system, but has not yet signed an implementation agreement.
34 -|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
35 -|(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
33 +|(% style="width:280px" %)**Customer (in legal documents, SLA, contracts)**|(% style="width:1210px" %)A potential Partner (Company); a legal entity or individual providing products/services, wishing to implement the Loymax Software, but has not yet signed an implementation agreement.
34 +|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products/services that has the ability to accept Loymax cards when calculating and providing benefits for the purchase of products or services.
35 +|(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or individual that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
36 36  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
37 37  |(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
38 -A person who is a consumer or a potential consumer of products and services of a Company Loyalty Program, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.
38 +A person who is a consumer or a potential consumer of products and services of a Company, but has not yet completed the registration process in the Loyalty Program and does not receive benefits in full.
39 39  
40 40  The Customer can become an LP Member if he/she performs the mandatory actions* to complete registration in the Loyalty Program:
41 41  
42 -* consent to the processing of personal data, with the LP Rules, with a Public Offer agreement;
42 +* consent to processing of personal data, consent with the LP Rules and with a Public Offer agreement;
43 43  * fill out the required fields of the application form;
44 44  * link a bonus card.
45 45  
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46 46  *The list of required steps to complete registration can be configured individually for each Loyalty Program.
47 47  )))
48 48  |(% style="width:280px" %)**Member (LP Member)**|(% style="width:1210px" %)(((
49 -A natural person who has registered in the Loyalty Program and has the opportunity to receive preferences in full.
49 +An individual who has registered in the Loyalty Program and has the opportunity to receive benefits.
50 50  
51 -To become an LP Member, as a rule*, the following is to be required:
51 +To become an LP Member, as a rule*, the following is to required:
52 52  
53 -* agree to the processing of personal data, with the LP Rules, with a Public Offer agreement;
53 +* agree to processing of personal data, consent with LP Rules, and with a Public Offer agreement;
54 54  * fill out the required fields of the application form;
55 55  * link a bonus card.
56 56  
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63 63  Based on customer attributes, you can set up offers and build communications with the LP Members.
64 64  )))
65 65  |(% style="width:280px" %)**Target audience**|(% style="width:1210px" %)The list of customers, formed according to a certain criterion, in order to organize the interaction with this segment of customers: creating special offers, personal offers, mailings, etc.
66 -|(% style="width:280px" %)**[[LP Member status>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]]**|(% style="width:1210px" %)The value of a certain [[attribute>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]], which may be changed depending on the behavior of the LP Member, and with certain settings of the offer, may affect the number of preferences provided to this LP Member.
66 +|(% style="width:280px" %)**[[LP Member status>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]]**|(% style="width:1210px" %)The value of a certain [[attribute>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]], which may be changed depending on the behavior of the LP Member, and with certain settings of the offer, may affect the scope of benefits provided to this LP Member.
67 67  |(% style="width:280px" %)**[[Referrer>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_friends_invitation.WebHome]]**|(% style="width:1210px" %)Registered Member who invites new customers to the Loyalty Program. The referrer card number is entered by the referral when registering in the Loyalty Program.
68 68  |(% style="width:280px" %)**[[Referral>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_friends_invitation.WebHome]]**|(% style="width:1210px" %)(((
69 69  An individual who has registered in the Loyalty Program by specifying a referral code (as a rule, the referrer's bonus card number).
70 70  )))
71 71  (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Cards**
72 -|(% style="width:280px" %)**[[LP card, loyalty card, bonus card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome]]**|(% style="width:1210px" %)A physical or virtual customer identifier that is issued in the Loyalty Program and allows the LP Member to receive preferences.
72 +|(% style="width:280px" %)**[[LP card, loyalty card, bonus card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome]]**|(% style="width:1210px" %)A physical or virtual customer identifier that is issued in the Loyalty Program and allows the LP Member to receive benefits.
73 73  |(% style="width:280px" %)**[[Physical card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)(((
74 74  An LP card on a physical carrier, on which, as a rule, is placed for identification of a Customer:
75 75  
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125 125  )))
126 126  |(% style="width:280px" %)[[**Offer import**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_import_and_export.WebHome]]|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127 127  |(% style="width:280px" %)[[**Offer category**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_categories.WebHome]]|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
128 -|(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other preferences.
128 +|(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other benefits.
129 129  |(% style="width:280px" %)**[[Non-summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer that triggers according to priority.
130 130  |(% style="width:280px" %)[[**Offer priority**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_prioritizing.WebHome]]|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
131 131  |(% style="width:280px" %)[[**Event**>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]]|(% style="width:1210px" %)An event within the system that occurs at a certain moment of time is registered in the system and causes the processing of rules (actions) associated with this event.
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136 136  |(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
137 137  |(% style="width:280px" %)**[[External bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/POS terminal bonus points is transmitted to the system at the POS terminal.
138 138  |(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
139 -|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program.
140 -|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 -|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 -|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
139 +|(% style="width:280px" %)**[[Coupon>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive benefits within the Loyalty Program.
140 +|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 +|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 +|(% style="width:280px" %)**[[Customer coupons>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
143 143  |(% style="width:280px" %)**[[POS terminal emulator>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Loymax Platform.
144 144  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Loymax Platform**
145 -|(% style="width:280px" %)**[[Loymax Platform>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Loymax Platform UI has various sections that authorized users have access to if they have special rights.
146 -|(% style="width:280px" %)**[[Business activity>>doc:Main.Using.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
145 +|(% style="width:280px" %)**[[Loymax Platform>>doc:Main.Usage.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Loymax Platform UI has various sections that authorized users have access to if they have special rights.
146 +|(% style="width:280px" %)**[[Business activity>>doc:Main.Usage.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
147 147  |(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of Loymax Platform.
148 148  |(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Loymax Platform.
149 149  |(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 -|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
150 +|(% style="width:280px" %)**[[Notification templates>>doc:Main.Usage.MMP.System_settings.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
151 151  |(% style="width:280px" %)[[**Brand**>>doc:Main.Usage.MMP.Admin_panel.Brands.WebHome]]|(% style="width:1210px" %)Trade network within the Company LP.
152 152  |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
153 153  |(% style="width:280px" %)**[[POS identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the POS terminal.
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171 171  |(% style="width:280px" %)**[[Product attribute>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Product_catalog_loading_protocol.WebHome]]**|(% style="width:1210px" %)Product characteristic to be downloaded from ERP.
172 172  |(% style="width:280px" %)**Static product attribute**|(% style="width:1210px" %)A non-changing attribute of a product (for example, the "manufacturer" attribute).
173 173  |(% style="width:280px" %)**Dynamic product attributes**|(% style="width:1210px" %)Product attribute that can be changed by the LP Company (for example, the "promotional" attribute).
174 -|(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special preferences when buying them.
174 +|(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special benefits when buying them.
175 175  |(% style="width:280px" %)**Product barcode**|(% style="width:1210px" %)Product identifier that is uploaded along with its various attributes to the product catalog.
176 176  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center**
177 177  |(% style="width:280px" %)[[**Call Center**>>doc:Main.Usage.Call_center.WebHome]]|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.
178 178  |(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
179 -|(% style="width:280px" %)**[[Registration without call>>doc:Main.Using.Contact_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 -|(% style="width:280px" %)**[[Customer history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 -|(% style="width:280px" %)**[[Purchase history>>doc:Main.Using.Contact_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
179 +|(% style="width:280px" %)**[[Registration without call>>doc:Main.Usage.Call_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 +|(% style="width:280px" %)**[[Customer history>>doc:Main.Usage.Call_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 +|(% style="width:280px" %)**[[Purchase history>>doc:Main.Usage.Call_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
182 182  |(% style="width:280px" %)**Subscriptions**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
183 -|(% style="width:280px" %)[[**OTRS**>>doc:Main.Using.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
183 +|(% style="width:280px" %)[[**OTRS**>>doc:Main.Usage.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
184 184  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Communications**
185 185  |(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels.
186 186  |(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.).
Created 2024/01/17 10:09
Last edited 2026/09/11 09:46

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