Loymax, 2026

Changes for page Loymax Glossary

From version 22.1
edited by Anastasia Zanina
on 2025/09/03 04:33
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To version 24.1
edited by Vera Retyeva
on 2025/10/06 04:28
Change comment: There is no comment for this version

Summary

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Author
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1 -XWiki.zanina
1 +XWiki.VeraRetyeva
Content
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10 10  1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
11 11  1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12 12  )))
13 -|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Loymax Platform User, Personal Account User, Mobile Application User.
13 +|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Loymax Platform User, Personal Account User, Mobile Application User.
14 14  |(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15 15  |(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16 16  1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]].
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35 35  |(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
36 36  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
37 37  |(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
38 -A natural person who is a consumer or a potential consumer of products and services of a Company Loyalty Program, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.
38 +A person who is a consumer or a potential consumer of products and services of a Company Loyalty Program, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.
39 39  
40 40  The Customer can become an LP Member if he/she performs the mandatory actions* to complete registration in the Loyalty Program:
41 41  
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57 57  *The list of required steps to complete registration can be configured individually for each Loyalty Program.
58 58  )))
59 59  |(% style="width:280px" %)**Customers**|(% style="width:1210px" %)The general concept that unites clients and LP Members.
60 -|(% style="width:280px" %)**[[Customer attribute>>doc:Main.Using.MMP.Admin_panel.Client_attributes.WebHome]]**|(% style="width:1210px" %)(((
60 +|(% style="width:280px" %)[[**Customer attribute**>>doc:Main.Usage.MMP.Admin_panel.Customer_attributes.WebHome]]|(% style="width:1210px" %)(((
61 61  Characteristics of the LP Member, allowing on the basis of it to interact with him/her through the Loyalty Program.
62 62  
63 63  Based on customer attributes, you can set up offers and build communications with the LP Members.
64 64  )))
65 -|(% style="width:280px" %)**[[Target audience>>doc:Main.Using.MMP.CRM.Target_groups.WebHome]]**|(% style="width:1210px" %)The list of customers, formed according to a certain criterion, in order to organize the interaction with this segment of customers: creating special offers, personal offers, mailings, etc.
65 +|(% style="width:280px" %)**Target audience**|(% style="width:1210px" %)The list of customers, formed according to a certain criterion, in order to organize the interaction with this segment of customers: creating special offers, personal offers, mailings, etc.
66 66  |(% style="width:280px" %)**[[LP Member status>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]]**|(% style="width:1210px" %)The value of a certain [[attribute>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]], which may be changed depending on the behavior of the LP Member, and with certain settings of the offer, may affect the number of preferences provided to this LP Member.
67 67  |(% style="width:280px" %)**[[Referrer>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_friends_invitation.WebHome]]**|(% style="width:1210px" %)Registered Member who invites new customers to the Loyalty Program. The referrer card number is entered by the referral when registering in the Loyalty Program.
68 68  |(% style="width:280px" %)**[[Referral>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_for_customer_activity.Offers_for_friends_invitation.WebHome]]**|(% style="width:1210px" %)(((
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92 92  The verification code of the bonus card, printed on its back. CVC codes are generated for bonus cards when a special flag is set during the creation of a card issue.
93 93  )))
94 94  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Currency**
95 -|(% style="width:280px" %)**[[POS terminal currency>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
96 -Conventional units with which customers pay for products/services from the Company. The default virtual currency is rubles.
95 +|(% style="width:280px" %)**[[POS currency>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
96 +Conventional units with which customers pay for products/services from the Company. The default virtual currency is euro.
97 97  )))
98 98  |(% style="width:280px" %)**[[Virtual currency>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
99 99  Conventional units accrued to a Customer for purchases of products (services, works) made by him/her in trade and service organizations on certain conditions within the framework of various events in the system. The default virtual currency is bonus points.
100 100  )))
101 101  |(% style="width:280px" %)**Bonus points**|(% style="width:1210px" %)Default virtual currency.
102 -|(% style="width:280px" %)**[[Lifetime of bonus points>>doc:Main.Using.MMP.Marketing.Bonuses_life_time.WebHome]]**|(% style="width:1210px" %)The period of time within which virtual currency can be deducted as payment for purchases.
102 +|(% style="width:280px" %)**[[Bonus points lifetime>>doc:Main.Using.MMP.Marketing.Bonuses_life_time.WebHome]]**|(% style="width:1210px" %)The period of time within which virtual currency can be deducted as payment for purchases.
103 103  |(% style="width:280px" %)**[[Bonus points with lifetime>>doc:Main.Using.MMP.Marketing.Bonuses_life_time.WebHome]]**|(% style="width:1210px" %)A virtual currency that can be used for a specified lifetime.
104 104  |(% style="width:280px" %)**[[Time of bonus points activation>>doc:Main.Using.MMP.Marketing.Bonuses_life_time.WebHome]]**|(% style="width:1210px" %)(((
105 105  The period after which the virtual currency accrued to the account can be used for deduction.
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117 117  Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]] or as a result of [[manual operation of deduction>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Withdrawal.WebHome]].
118 118  )))
119 119  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
120 -|(% style="width:280px" %)**[[Offer{{id name="offer"/}}>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
120 +|(% style="width:280px" %)**[[Offer>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]]{{id name="offer"/}}**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
121 121  |(% style="width:280px" %)**Rule**|(% style="width:1210px" %)(((
122 122  This is a chain of actions in an offer that ensures that the offer works in accordance with its objectives. A rule consists of a set of actions and filters* within an active offer event. There can be several rules in an event.
123 123  
124 124  *The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
125 125  )))
126 -|(% style="width:280px" %)**[[Offer import>>doc:Main.Integration.Loading_data_into_the_system.Importing_offers_API.Offer_Import_Protocol.WebHome]]**|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127 -|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
126 +|(% style="width:280px" %)[[**Offer import**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_import_and_export.WebHome]]|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127 +|(% style="width:280px" %)[[**Offer category**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_categories.WebHome]]|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
128 128  |(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other preferences.
129 129  |(% style="width:280px" %)**[[Non-summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer that triggers according to priority.
130 -|(% style="width:280px" %)**[[Offer priority>>doc:Main.Using.MMP.Marketing.Offers.General_information.Recommendations_for_prioritizing_offers.WebHome]]**|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
131 -|(% style="width:280px" %)**[[Event>>doc:Main.Using.MMP.Marketing.Offers.Event_catalog.WebHome]]**|(% style="width:1210px" %)An event within the system that occurs at a certain moment of time is registered in the system and causes the processing of rules (actions) associated with this event.
132 -|(% style="width:280px" %)**[[Action>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.WebHome]]**|(% style="width:1210px" %)System response in the context of an event.
133 -|(% style="width:280px" %)**[[Filter>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]]**|(% style="width:1210px" %)The condition for the system to perform the action set within the event.
130 +|(% style="width:280px" %)[[**Offer priority**>>doc:Main.Usage.MMP.Marketing.Offers.Offer_management.Offer_prioritizing.WebHome]]|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
131 +|(% style="width:280px" %)[[**Event**>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]]|(% style="width:1210px" %)An event within the system that occurs at a certain moment of time is registered in the system and causes the processing of rules (actions) associated with this event.
132 +|(% style="width:280px" %)[[**Action**>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.WebHome]]|(% style="width:1210px" %)System response in the context of an event.
133 +|(% style="width:280px" %)[[**Filter**>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]]|(% style="width:1210px" %)The condition for the system to perform the action set within the event.
134 134  |(% style="width:280px" %)**[[Discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Discount.WebHome]]**|(% style="width:1210px" %)The amount by which the price of a product/service, their groups or sets is reduced within the offer.
135 -|(% style="width:280px" %)**[[External/POS terminal discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Company, regardless of the existing offers in the system. Information about external/POS terminal discount is transmitted to the System at the POS terminal.
135 +|(% style="width:280px" %)**[[External discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Company, regardless of the existing offers in the system. Information about external/POS terminal discount is transmitted to the System at the POS terminal.
136 136  |(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
137 -|(% style="width:280px" %)**[[External/POS terminal bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/POS terminal bonus points is transmitted to the system at the POS terminal.
137 +|(% style="width:280px" %)**[[External bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/POS terminal bonus points is transmitted to the system at the POS terminal.
138 138  |(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
139 139  |(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program.
140 140  |(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 141  |(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 142  |(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
143 -|(% style="width:280px" %)**[[Test POS terminal>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Loymax Platform.
143 +|(% style="width:280px" %)**[[POS terminal emulator>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Loymax Platform.
144 144  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Loymax Platform**
145 145  |(% style="width:280px" %)**[[Loymax Platform>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Loymax Platform UI has various sections that authorized users have access to if they have special rights.
146 146  |(% style="width:280px" %)**[[Business activity>>doc:Main.Using.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
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148 148  |(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Loymax Platform.
149 149  |(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 150  |(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
151 -|(% style="width:280px" %)**[[Brand>>doc:Main.Using.MMP.Admin_panel.Brands.WebHome]]**|(% style="width:1210px" %)Trade network within the Company LP.
151 +|(% style="width:280px" %)[[**Brand**>>doc:Main.Usage.MMP.Admin_panel.Brands.WebHome]]|(% style="width:1210px" %)Trade network within the Company LP.
152 152  |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
153 -|(% style="width:280px" %)**[[POS terminal identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the POS terminal.
153 +|(% style="width:280px" %)**[[POS identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the POS terminal.
154 154  |(% style="width:280px" %)**Verification code**|(% style="width:1210px" %)(((
155 155  A sequence of characters that Loymax Platform User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in Loymax Platform for Users who have the right to view the confirmation codes.
156 156  )))
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157 157  |(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, which enables you to receive detailed information about all purchases made within the Loymax system.
158 158  |(% style="width:280px" %)**[[Right of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of Loymax Platform and/or view the information in the sections.
159 159  |(% style="width:280px" %)**[[Role of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow Loymax Platform User to solve tasks specific to the role.
160 -|(% style="width:280px" %)**[[Plugin>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome]]**|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Loymax Platform.
160 +|(% style="width:280px" %)[[**Plugin**>>doc:Main.Usage.MMP.System_settings.Plugins.WebHome]]|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Loymax Platform.
161 161  |(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Loymax employees and Company employees can test both individual system capabilities and its operation as a whole before updating the Companys real system.
162 -|(% style="width:280px" %)**[[Status system>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]]**|(% style="width:1210px" %)An attribute containing a set of parameters, based on which the status of the LP Members can be changed within this status system.
162 +|(% style="width:280px" %)[[**Status system**>>doc:Main.Usage.MMP.Marketing.Status_systems.WebHome]]|(% style="width:1210px" %)An attribute containing a set of parameters, based on which the status of the LP Members can be changed within this status system.
163 163  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Products**
164 164  |(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Company uploaded to the Loymax system.
165 -|(% style="width:280px" %)**[[Product group>>doc:Main.Using.MMP.Marketing.Goods_groups.WebHome]]**|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
165 +|(% style="width:280px" %)[[**Product group**>>doc:Main.Usage.MMP.Marketing.Product_groups.WebHome]]|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
166 166  |(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
167 -|(% style="width:280px" %)**[[Including set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
168 -|(% style="width:280px" %)**[[Excluding set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
167 +|(% style="width:280px" %)**[[Inclusive set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
168 +|(% style="width:280px" %)**[[Exclusive set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
169 169  |(% style="width:280px" %)**[[Fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which does not change when the product catalog is updated.
170 170  |(% style="width:280px" %)**[[Non-fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which is updated when the product catalog is updated.
171 171  |(% style="width:280px" %)**[[Product attribute>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Product_catalog_loading_protocol.WebHome]]**|(% style="width:1210px" %)Product characteristic to be downloaded from ERP.
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174 174  |(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special preferences when buying them.
175 175  |(% style="width:280px" %)**Product barcode**|(% style="width:1210px" %)Product identifier that is uploaded along with its various attributes to the product catalog.
176 176  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center**
177 -|(% style="width:280px" %)**[[Call Center>>doc:Main.Using.Contact_center.WebHome]]**|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.
177 +|(% style="width:280px" %)[[**Call Center**>>doc:Main.Usage.Call_center.WebHome]]|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.
178 178  |(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
179 179  |(% style="width:280px" %)**[[Registration without call>>doc:Main.Using.Contact_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
180 180  |(% style="width:280px" %)**[[Customer history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
181 181  |(% style="width:280px" %)**[[Purchase history>>doc:Main.Using.Contact_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
182 -|(% style="width:280px" %)**[[Subscriptions>>doc:Main.Using.Contact_center.Typical_processes.Subscription_management.WebHome]]**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
182 +|(% style="width:280px" %)**Subscriptions**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
183 183  |(% style="width:280px" %)[[**OTRS**>>doc:Main.Using.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
184 184  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Communications**
185 185  |(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels.
186 186  |(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.).
187 187  |(% style="width:280px" %)**Mailing provider**|(% style="width:1210px" %)A company that provides sending messages to the LP Members using any communication channel (for example, [[SmsTraffic>>url:https://www.smstraffic.ru/]], [[Devino>>url:https://www.devinotele.com/]], etc.).
188 -|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Company groups in social networks).
188 +|(% style="width:280px" %)[[**Recurring tasks**>>doc:Main.Usage.MMP.System_settings.Recurring_tasks.WebHome]]|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Company groups in social networks).
189 189  (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
190 190  |(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
191 191  Information about offers of the LP Company configured in Loymax Platform and displayed in the designated places of the Personal Account.
... ... @@ -197,10 +197,10 @@
197 197  (Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using Loymax Platform, depending on their types.
198 198  |(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of Loymax Platform. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
199 199  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
200 -|(% style="width:280px" %)**[[Marketing campaign>>doc:Main.Using.MMP.Marketing.Marketing_campaigns.WebHome]]**|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.
201 -|(% style="width:280px" %)**[[Planned targets>>doc:Main.Using.MMP.Marketing.Plan_indicators.WebHome]]**|(% style="width:1210px" %)Indicators that can be used to track the effectiveness of a specific marketing campaign.
200 +|(% style="width:280px" %)[[**Marketing campaign**>>doc:Main.Usage.MMP.Marketing.Marketing_campaigns.WebHome]]|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.
201 +|(% style="width:280px" %)[[**Planned targets**>>doc:Main.Usage.MMP.Marketing.Planned_targets.WebHome]]|(% style="width:1210px" %)Indicators that can be used to track the effectiveness of a specific marketing campaign.
202 202  (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**BI analytics**
203 -|(% style="width:280px" %)[[**BI** **(Business intelligence)**>>doc:Main.Using.BI-analytics.WebHome]]|(% style="width:1210px" %)A set of technologies for collecting, storing, and analyzing data that allows you to provide users with reliable analytics in a convenient format, which can be used to make effective decisions to manage the company's business processes.
203 +|(% style="width:280px" %)[[**BI** **(Business intelligence)**>>doc:Main.Usage.BI.WebHome]]|(% style="width:1210px" %)A set of technologies for collecting, storing, and analyzing data that allows you to provide users with reliable analytics in a convenient format, which can be used to make effective decisions to manage the company's business processes.
204 204  All levels of users, from employees to founders, have flexible access to the management reporting they need without contacting IT specialists
205 205  |(% style="width:280px" %)**DWH (Data Warehouse)**|(% style="width:1210px" %)Data store. An array of data processed and stored in a single hardware and software complex, which provides quick access to operational and historical information, multidimensional data analysis.
206 206  |(% style="width:280px" %)**OLAP cube (OnLine Analytical Processing)**|(% style="width:1210px" %)(((
Created 2024/01/17 10:09
Last edited 2025/10/06 04:28

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