Changes for page Loymax Glossary
From version 20.1
edited by Anastasia Zanina
on 2025/08/27 07:48
on 2025/08/27 07:48
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To version 21.1
edited by Anastasia Zanina
on 2025/08/27 08:01
on 2025/08/27 08:01
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... ... @@ -21,7 +21,7 @@ 21 21 22 22 One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts). 23 23 ))) 24 -|(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a cash register. The receipt is a document confirming the fact that a client purchased products/services from the Partner.24 +|(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a cash register. The receipt is a document confirming the fact that a client purchased products/services from the Company. 25 25 |(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use. 26 26 |(% style="width:280px" %)**Client services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, client services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]]. 27 27 |(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)((( ... ... @@ -29,13 +29,13 @@ 29 29 1. The section of the [[Mobile Application>>doc:Main.Using.Mobile_application.WebHome]] of the Loyalty Program, in which the Member of the LP can manage the data of his/her account in the Loyalty Program. 30 30 ))) 31 31 |(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices. 32 -(% class="active" %)|(% colspan="2" style="text-align:center" %)** Partners**33 -|(% style="width:280px" %)**Client**|(% style="width:1210px" %)Potential pa rtner; a legal entity or natural person providing products, services, wishing to implement the Loymax system, but has not yet signed an implementation agreement.34 -|(% style="width:280px" %)**[[ Partner>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.35 -|(% style="width:280px" %)** Partnerin the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.32 +(% class="active" %)|(% colspan="2" style="text-align:center" %)**Companies** 33 +|(% style="width:280px" %)**Client**|(% style="width:1210px" %)Potential Company; a legal entity or natural person providing products, services, wishing to implement the Loymax system, but has not yet signed an implementation agreement. 34 +|(% style="width:280px" %)**[[Company>>doc:Main.Usage.MMP.Admin_panel.Companies.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services. 35 +|(% style="width:280px" %)**Company in the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system. 36 36 (% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers** 37 37 |(% style="width:280px" %)**Customer**|(% style="width:1210px" %)((( 38 -A natural person who is a consumer or a potential consumer of products and services of a Loyalty Program Partner, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.38 +A natural person who is a consumer or a potential consumer of products and services of a Company Loyalty Program, but has not completed the registration process in the Loyalty Program and does not receive preferences in full. 39 39 40 40 The Customer can become an LP Member if he/she performs the mandatory actions* to complete registration in the Loyalty Program: 41 41 ... ... @@ -93,7 +93,7 @@ 93 93 ))) 94 94 (% class="active" %)|(% colspan="2" style="text-align:center" %)**Currency** 95 95 |(% style="width:280px" %)**[[Cash register currency>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)((( 96 -Conventional units with which customers pay for products/services from the Partner. The default virtual currency is rubles.96 +Conventional units with which customers pay for products/services from the Company. The default virtual currency is rubles. 97 97 ))) 98 98 |(% style="width:280px" %)**[[Virtual currency>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)((( 99 99 Conventional units accrued to a Customer for purchases of products (services, works) made by him/her in trade and service organizations on certain conditions within the framework of various events in the system. The default virtual currency is bonus points. ... ... @@ -109,7 +109,7 @@ 109 109 ))) 110 110 |(% style="width:280px" %)**[[Bonus rate>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency. 111 111 |(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in Loymax Platform. 112 -2. The ability to create several virtual currencies in Loymax Platform within one LP Partner.112 +2. The ability to create several virtual currencies in Loymax Platform within one LP Company. 113 113 |(% style="width:280px" %)**Bonus points accrual**|(% style="width:1210px" %)((( 114 114 Replenishment of the customer's bonus account with virtual currency as a result of an [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]], or [[manually>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Deposit.WebHome]]. 115 115 ))) ... ... @@ -132,9 +132,9 @@ 132 132 |(% style="width:280px" %)**[[Action>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.WebHome]]**|(% style="width:1210px" %)System response in the context of an event. 133 133 |(% style="width:280px" %)**[[Filter>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]]**|(% style="width:1210px" %)The condition for the system to perform the action set within the event. 134 134 |(% style="width:280px" %)**[[Discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Discount.WebHome]]**|(% style="width:1210px" %)The amount by which the price of a product/service, their groups or sets is reduced within the offer. 135 -|(% style="width:280px" %)**[[External/cash register discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Partner, regardless of the existing offers in the system. Information about external/cash register discount is transmitted to the system at the cash register.135 +|(% style="width:280px" %)**[[External/cash register discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Company, regardless of the existing offers in the system. Information about external/cash register discount is transmitted to the system at the cash register. 136 136 |(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases. 137 -|(% style="width:280px" %)**[[External/cash register bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Partnerto the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/cash register bonus points is transmitted to the system at the cash register.137 +|(% style="width:280px" %)**[[External/cash register bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Company to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/cash register bonus points is transmitted to the system at the cash register. 138 138 |(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience. 139 139 |(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program. 140 140 |(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media. ... ... @@ -148,7 +148,7 @@ 148 148 |(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Loymax Platform. 149 149 |(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of card numbers, booklets, coupons are prescribed. 150 150 |(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered. 151 -|(% style="width:280px" %)**[[Brand>>doc:Main.Using.MMP.Admin_panel.Brands.WebHome]]**|(% style="width:1210px" %)Trade network within the PartnerLP.151 +|(% style="width:280px" %)**[[Brand>>doc:Main.Using.MMP.Admin_panel.Brands.WebHome]]**|(% style="width:1210px" %)Trade network within the Company LP. 152 152 |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information. 153 153 |(% style="width:280px" %)**[[Cashier register identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the cash register 154 154 |(% style="width:280px" %)**Verification code**|(% style="width:1210px" %)((( ... ... @@ -158,10 +158,10 @@ 158 158 |(% style="width:280px" %)**[[Right of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of Loymax Platform and/or view the information in the sections. 159 159 |(% style="width:280px" %)**[[Role of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow Loymax Platform User to solve tasks specific to the role. 160 160 |(% style="width:280px" %)**[[Plugin>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome]]**|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Loymax Platform. 161 -|(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Loymax employees and Partneremployees can test both individual system capabilities and its operation as a whole before updating thePartner's real system.161 +|(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Loymax employees and Company employees can test both individual system capabilities and its operation as a whole before updating the Companys real system. 162 162 |(% style="width:280px" %)**[[Status system>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]]**|(% style="width:1210px" %)An attribute containing a set of parameters, based on which the status of the LP Members can be changed within this status system. 163 163 (% class="active" %)|(% colspan="2" style="text-align:center" %)**Products** 164 -|(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Partneruploaded to the Loymax system.164 +|(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Company uploaded to the Loymax system. 165 165 |(% style="width:280px" %)**[[Product group>>doc:Main.Using.MMP.Marketing.Goods_groups.WebHome]]**|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose. 166 166 |(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format. 167 167 |(% style="width:280px" %)**[[Including set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group. ... ... @@ -170,7 +170,7 @@ 170 170 |(% style="width:280px" %)**[[Non-fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which is updated when the product catalog is updated. 171 171 |(% style="width:280px" %)**[[Product attribute>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Product_catalog_loading_protocol.WebHome]]**|(% style="width:1210px" %)Product characteristic to be downloaded from ERP. 172 172 |(% style="width:280px" %)**Static product attribute**|(% style="width:1210px" %)A non-changing attribute of a product (for example, the "manufacturer" attribute). 173 -|(% style="width:280px" %)**Dynamic product attributes**|(% style="width:1210px" %)Product attribute that can be changed by the LP Partner(for example, the "promotional" attribute).173 +|(% style="width:280px" %)**Dynamic product attributes**|(% style="width:1210px" %)Product attribute that can be changed by the LP Company (for example, the "promotional" attribute). 174 174 |(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special preferences when buying them. 175 175 |(% style="width:280px" %)**Product barcode**|(% style="width:1210px" %)Product identifier that is uploaded along with its various attributes to the product catalog. 176 176 (% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center** ... ... @@ -185,10 +185,10 @@ 185 185 |(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels. 186 186 |(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.). 187 187 |(% style="width:280px" %)**Mailing provider**|(% style="width:1210px" %)A company that provides sending messages to the LP Members using any communication channel (for example, [[SmsTraffic>>url:https://www.smstraffic.ru/]], [[Devino>>url:https://www.devinotele.com/]], etc.). 188 -|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partnergroups in social networks).188 +|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Company groups in social networks). 189 189 (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement** 190 190 |(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)((( 191 -Information about offers of the LP Partnerconfigured in Loymax Platform and displayed in the designated places of the Personal Account.191 +Information about offers of the LP Company configured in Loymax Platform and displayed in the designated places of the Personal Account. 192 192 ))) 193 193 |(% style="width:280px" %)**Ad space**|(% style="width:1210px" %)((( 194 194 An attribute configured in Loymax Platform and indicating the place in the Personal Account interface where the advertisement will be displayed. ... ... @@ -209,7 +209,7 @@ 209 209 1. Provides easy-to-use, high-speed tools for accessing, viewing and analyzing business information. 210 210 ))) 211 211 |(% style="width:280px" %)**Pre-configured reports**|(% style="width:1210px" %)((( 212 -Reports generated using Excel pivot tables connected to an OLAP cube, allowing you to track the dynamics of various indicators of the Partner's loyalty program in the context of measures and dimensions of the cube.212 +Reports generated using Excel pivot tables connected to an OLAP cube, allowing you to track the dynamics of various indicators of the Company's loyalty program in the context of measures and dimensions of the cube. 213 213 ))) 214 214 |(% style="width:280px" %)**Power BI**|(% style="width:1210px" %)((( 215 215 A collection of software services and applications that interact with each other to turn data sources into interactive analytical information.