Loymax, 2026

Changes for page Loymax Glossary

From version 20.1
edited by Anastasia Zanina
on 2025/08/27 07:48
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To version 18.1
edited by Anastasia Zanina
on 2025/08/07 02:55
Change comment: Renamed back-links.

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10 10  1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
11 11  1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12 12  )))
13 -|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, Loymax Platform User, Personal Account User, Mobile Application User.
13 +|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
14 14  |(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15 15  |(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16 16  1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]].
17 -1. Authentication process of the User's data in Loymax Platform entered by him/her in the authorization form when entering his/her profile in Loymax Platform.
17 +1. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.
18 18  )))
19 19  |(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
20 20  A virtual bonus account containing an activated (available for payment) and non-activated balance in certain virtual currency.
... ... @@ -83,7 +83,7 @@
83 83  )))
84 84  |(% style="width:280px" %)**[[Additional card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A physical card that has a parent and inherits its state. An additional card has the same owner as the parent card, but it is impossible to deduct from such a card.
85 85  |(% style="width:280px" %)**[[Virtual card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A card available only in the Mobile Application, in the Personal Account, or in the Chatbot. It can be used as an identifier of the Customer/LP Member when making purchases.
86 -|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of Loymax Platform and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
86 +|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of the MMP and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
87 87  |(% style="width:280px" %)**[[Card aggregator>>doc:Main.Using.Electronic_cards.WebHome]]**|(% style="width:1210px" %)An external, third-party mobile application that allows using a smartphone to store and use physical loyalty program cards.
88 88  |(% style="width:280px" %)**Electronic card**|(% style="width:1210px" %)(((
89 89  A physical bonus card that the LP Member keeps and uses using the [[card aggregator>>doc:Main.Using.Electronic_cards.WebHome]].
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108 108  The period after which the virtual currency unused within the specified period cannot be used for deduction.
109 109  )))
110 110  |(% style="width:280px" %)**[[Bonus rate>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency.
111 -|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in Loymax Platform.
112 -2. The ability to create several virtual currencies in Loymax Platform within one LP Partner.
111 +|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in the MMP.
112 +2. The ability to create several virtual currencies in the MMP within one LP Partner.
113 113  |(% style="width:280px" %)**Bonus points accrual**|(% style="width:1210px" %)(((
114 114  Replenishment of the customer's bonus account with virtual currency as a result of an [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]], or [[manually>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Deposit.WebHome]].
115 115  )))
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124 124  *The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
125 125  )))
126 126  |(% style="width:280px" %)**[[Offer import>>doc:Main.Integration.Loading_data_into_the_system.Importing_offers_API.Offer_Import_Protocol.WebHome]]**|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127 -|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of Loymax Platform and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
127 +|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of the MMP and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
128 128  |(% style="width:280px" %)**[[Summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer, the terms of which apply along with the provision of other preferences.
129 129  |(% style="width:280px" %)**[[Non-summable offer>>doc:Main.Using.MMP.Marketing.Offers.General_information.Algorithm_for_calculating_offers_and_launching_offers.WebHome]]**|(% style="width:1210px" %)The offer that triggers according to priority.
130 130  |(% style="width:280px" %)**[[Offer priority>>doc:Main.Using.MMP.Marketing.Offers.General_information.Recommendations_for_prioritizing_offers.WebHome]]**|(% style="width:1210px" %)A Parameter that determines the order of offer triggering; the higher priority value, the earlier the terms of the offer are applied within the purchase.
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140 140  |(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
141 141  |(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
142 142  |(% style="width:280px" %)**[[Customer coupons>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)They have a unique identifier and are issued to loyal customers of the brand, while the Customer chooses the coupon independently and pays for it with bonus points in the Marketplace or MobileApp.
143 -|(% style="width:280px" %)**[[Test cash register>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in Loymax Platform.
144 -(% class="active" %)|(% colspan="2" style="text-align:center" %)**Loymax Platform**
145 -|(% style="width:280px" %)**[[Loymax Platform>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. Loymax Platform UI has various sections that authorized users have access to if they have special rights.
143 +|(% style="width:280px" %)**[[Test cash register>>doc:Main.Using.MMP.Service.Test_cashbox.WebHome]]**|(% style="width:1210px" %)Web interface for checking configured and starting offers in the MMP.
144 +(% class="active" %)|(% colspan="2" style="text-align:center" %)**MMP**
145 +|(% style="width:280px" %)**[[MMP>>doc:Main.Using.MMP.WebHome]]**|(% style="width:1210px" %)A marketing management platform that enables you to configure the functioning of the Loyalty Program. MMP has various sections that authorized users have access to if they have special rights.
146 146  |(% style="width:280px" %)**[[Business activity>>doc:Main.Using.MMP.CRM.Business_activities.WebHome]]**|(% style="width:1210px" %)System event that triggers the processing of the rules associated with this event.
147 -|(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of Loymax Platform.
148 -|(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of Loymax Platform.
149 -|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of card numbers, booklets, coupons are prescribed.
150 -|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, in which templates of notifications sent by the system to customers via various communication channels are registered.
147 +|(% style="width:280px" %)**[[Configurations>>doc:Sandbox.Internal_settings.WebHome]]**|(% style="width:1210px" %)System settings prescribed in the corresponding section of the MMP.
148 +|(% style="width:280px" %)**Regular expressions**|(% style="width:1210px" %)Templates of values of various parameters in the system, prescribed in a special section of the MMP.
149 +|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)The MMP section, in which templates of card numbers, booklets, coupons are prescribed.
150 +|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)The MMP section, in which templates of notifications sent by the system to customers via various communication channels are registered.
151 151  |(% style="width:280px" %)**[[Brand>>doc:Main.Using.MMP.Admin_panel.Brands.WebHome]]**|(% style="width:1210px" %)Trade network within the Partner LP.
152 152  |(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
153 153  |(% style="width:280px" %)**[[Cashier register identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the cash register
154 154  |(% style="width:280px" %)**Verification code**|(% style="width:1210px" %)(((
155 -A sequence of characters that Loymax Platform User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in Loymax Platform for Users who have the right to view the confirmation codes.
155 +A sequence of characters that the MMP User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in the MMP for Users who have the right to view the confirmation codes.
156 156  )))
157 -|(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)Loymax Platform section, which enables you to receive detailed information about all purchases made within the Loymax system.
158 -|(% style="width:280px" %)**[[Right of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of Loymax Platform and/or view the information in the sections.
159 -|(% style="width:280px" %)**[[Role of Loymax Platform User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow Loymax Platform User to solve tasks specific to the role.
160 -|(% style="width:280px" %)**[[Plugin>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome]]**|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using Loymax Platform.
157 +|(% style="width:280px" %)**[[Purchase management>>doc:Main.Using.MMP.CRM.Purchases_management.WebHome]]**|(% style="width:1210px" %)The MMP section, which enables you to receive detailed information about all purchases made within the Loymax system.
158 +|(% style="width:280px" %)**[[Right of the MMP User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)The ability to interact with sections of the MMP and/or view the information in the sections.
159 +|(% style="width:280px" %)**[[Role of the MMP User>>doc:Main.Using.MMP.Configurations.Rights_and_roles.WebHome]]**|(% style="width:1210px" %)A set of rights that allow the MMP User to solve tasks specific to the role.
160 +|(% style="width:280px" %)**[[Plugin>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome]]**|(% style="width:1210px" %)An additional module designed to expand the standard functionality and possibilities of using the MMP.
161 161  |(% style="width:280px" %)**Staging**|(% style="width:1210px" %)A test version of the system, as close as possible to the real conditions of its use, with the help of which Loymax employees and Partner employees can test both individual system capabilities and its operation as a whole before updating the Partner's real system.
162 162  |(% style="width:280px" %)**[[Status system>>doc:Main.Using.MMP.Marketing.Status_system_using.StatusSystem.WebHome]]**|(% style="width:1210px" %)An attribute containing a set of parameters, based on which the status of the LP Members can be changed within this status system.
163 163  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Products**
164 164  |(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Partner uploaded to the Loymax system.
165 165  |(% style="width:280px" %)**[[Product group>>doc:Main.Using.MMP.Marketing.Goods_groups.WebHome]]**|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
166 -|(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
166 +|(% style="width:280px" %)**[[Product group import>>doc:Sandbox.Group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
167 167  |(% style="width:280px" %)**[[Including set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
168 168  |(% style="width:280px" %)**[[Excluding set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
169 169  |(% style="width:280px" %)**[[Fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which does not change when the product catalog is updated.
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188 188  |(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
189 189  (% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
190 190  |(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
191 -Information about offers of the LP Partner configured in Loymax Platform and displayed in the designated places of the Personal Account.
191 +Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.
192 192  )))
193 193  |(% style="width:280px" %)**Ad space**|(% style="width:1210px" %)(((
194 -An attribute configured in Loymax Platform and indicating the place in the Personal Account interface where the advertisement will be displayed.
194 +An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
195 195  )))
196 196  |(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]
197 -(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using Loymax Platform, depending on their types.
198 -|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of Loymax Platform. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
197 +(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
198 +|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of the MMP. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
199 199  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
200 200  |(% style="width:280px" %)**[[Marketing campaign>>doc:Main.Using.MMP.Marketing.Marketing_campaigns.WebHome]]**|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.
201 201  |(% style="width:280px" %)**[[Planned targets>>doc:Main.Using.MMP.Marketing.Plan_indicators.WebHome]]**|(% style="width:1210px" %)Indicators that can be used to track the effectiveness of a specific marketing campaign.
Created 2024/01/17 10:09
Last edited 2025/10/06 04:28

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