Loymax, 2026

Changes for page Loymax Glossary


From version 12.1
edited by Aleksandr Zalogov
on 2025/03/27 13:37
Change comment: Renamed back-links.
To version 9.1
edited by Anastasia Zanina
on 2024/02/22 08:52
Change comment: There is no comment for this version

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31 31  |(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
32 32  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Partners**
33 33  |(% style="width:280px" %)**Client**|(% style="width:1210px" %)Potential partner; a legal entity or natural person providing products, services, wishing to implement the Loymax system, but has not yet signed an implementation agreement.
34 -|(% style="width:280px" %)**[[Partner>>doc:Sandbox.Using.MMP.Admin_panel.Partners.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
34 +|(% style="width:280px" %)**[[Partner>>doc:Main.Using.MMP.Admin_panel.Partners.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
35 35  |(% style="width:280px" %)**Partner in the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
36 36  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
37 37  |(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
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83 83  )))
84 84  |(% style="width:280px" %)**[[Additional card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A physical card that has a parent and inherits its state. An additional card has the same owner as the parent card, but it is impossible to deduct from such a card.
85 85  |(% style="width:280px" %)**[[Virtual card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A card available only in the Mobile Application, in the Personal Account, or in the Chatbot. It can be used as an identifier of the Customer/LP Member when making purchases.
86 +|(% style="width:280px" %)**[[Gift card>>doc:Sandbox.Gift_card.Gift_cards1.WebHome]]**|(% style="width:1210px" %)A payment instrument in the Loymax system with bonus points on the account, with which the gift card holder can pay in full or in part for the purchase at the LP Partner's points of sale.
86 86  |(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of the MMP and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
87 87  |(% style="width:280px" %)**[[Card aggregator>>doc:Main.Using.Electronic_cards.WebHome]]**|(% style="width:1210px" %)An external, third-party mobile application that allows using a smartphone to store and use physical loyalty program cards.
88 88  |(% style="width:280px" %)**Electronic card**|(% style="width:1210px" %)(((
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117 117  Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]] or as a result of [[manual operation of deduction>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Withdrawal.WebHome]].
118 118  )))
119 119  (% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
120 -|(% style="width:280px" %)**[[Offer{{id name="offer"/}}>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
121 +|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
121 121  |(% style="width:280px" %)**Rule**|(% style="width:1210px" %)(((
122 122  This is a chain of actions in an offer that ensures that the offer works in accordance with its objectives. A rule consists of a set of actions and filters* within an active offer event. There can be several rules in an event.
123 123