Wiki source code of Status_system
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| 3 | Status systems have long proven to be a high-quality mechanism for retaining customers and maintaining their interest in the loyalty program. There is a wide range of possible status conditions in the Loymax system, both on the basis of customer activity and other activities of LP Member. | ||
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| 5 | Status upgrades can be accompanied, for example, by additional discounts and bonus points for purchases. In order to get more benefits from purchases, customers will strive to increase their status. This means that they will make more purchases or other actions in the Loyalty Program. | ||
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| 7 | The conditions for changing the statuses of LP Members are configured using [[offers>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]]. For example: | ||
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| 9 | * the status can be upgraded if the conditions are met in the current period; | ||
| 10 | * the status can be downgraded if the LP Member has not fulfilled the conditions in the current period. | ||
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| 12 | An example of offer setting with an increase/decrease in status can be found in [[special article>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_with_counters.Offers_with_purchase_counter.WebHome||anchor="04"]]. | ||
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| 17 | **Contents:** | ||
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| 19 | {{toc depth="2"/}} | ||
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| 22 | = Examples of status systems = | ||
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| 24 | The number of levels in the status system, the names and conditions for changing the status may be different. They are set at the stage of creating a status system. To upgrade the status, the customer must exceed the threshold of the current status. | ||
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| 26 | **Example 1.** A **status system for the amount of purchases per month** is created in the system. The larger the amount of a customer purchases per month, the higher his status in the next month will be, and the more favorable preferences he will receive. | ||
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| 29 | (% class="info" %)|(% style="text-align:center; width:248px" %)**Name**|(% style="text-align:center; width:191px" %)**Threshold**|(% style="text-align:center; width:804px" %)**Status description**|(% style="text-align:center; width:405px" %)**Preferences for the status** | ||
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| 31 | **Bronze** | ||
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| 34 | )))|(% style="width:191px" %)10,000 rubles|(% style="width:804px" %)To change the status, the customer needs to make purchases of more than 10,000 rubles per month.|(% style="width:405px" %)((( | ||
| 35 | 2% discount on the entire receipt. | ||
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| 37 | 100 bonus points to the card for every fifth purchase. | ||
| 38 | ))) | ||
| 39 | |(% style="width:248px" %)((( | ||
| 40 | **Silver** | ||
| 41 | )))|(% style="width:191px" %)20,000 rubles|(% style="width:804px" %)This status will be assigned to the customer **next month** if he makes purchases **in the current month** for more than 10,000 rubles.|(% style="width:405px" %)((( | ||
| 42 | 5% discount on the entire receipt. | ||
| 43 | |||
| 44 | 300 bonus points to the card for every fifth purchase. | ||
| 45 | ))) | ||
| 46 | |(% style="width:248px" %)((( | ||
| 47 | **Gold** | ||
| 48 | )))|(% style="width:191px" %)∞|(% style="width:804px" %)This status will be assigned to the customer **next month** if he makes purchases **in the current month** for more than 20,000 rubles.|(% style="width:405px" %)((( | ||
| 49 | 10% discount on the entire receipt. | ||
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| 51 | 500 bonus points to the card for every fifth purchase. | ||
| 52 | ))) |