Offer mechanics

The Loymax system is event-driven. This means that the System can monitor different external and internal events and react to them according to the configured rules.

An offer configured in the System consists of a set of mechanics (events, actions, and filters). Offers can be limited by time, target audience, location, and other parameters.

An event is registered by the System and triggers processing of actions associated with that event. Each event has its own activation channels and a list of actions that may be applied to customers/Loyalty Program members or their receipt within the context of that event.

Actions are used in the System to configure the System's response when certain conditions are met (for example, a bonus card is activated, bonus points are accrued, an SMS notification about bonus points expiration is sent, a customer's status is upgraded within the loyalty tier system, etc.).

Filters are used to limit the scope of offers.

The Loymax system allows you to create an unlimited number of different offer mechanics. This section contains the most popular ones:

Favorite Products

  • Methods to configure a promotional offer
  • Membership options and customer segments
  • Channels to choose favorite products

Personal Offers

  • Offers for specific customer segments
  • An iterator of personal offers
      

Favorite Categories

  • Mechanics overview
  • Display and acceptance in Customer Apps
      

Yellow Price Tag

  • Steps for setting up offers for selling products at reduced prices: from product catalog preparation to retrieving offer analytics

Product Markdown

  • A mechanism to facilitate the sale of products approaching their expiration date
      

Game Chip Mechanics

  • Steps for setting up a mechanism for accumulating and exchanging game chips for coupons to get benefits on future purchases

Gamification

  • Game mechanics to stimulate customers to certain actions in the Loyalty Program

Discount for Stickers

  • The mechanics of accumulating and exchanging virtual stickers for discounts on a certain range of products

Multi-currency account

  • Possibility to create an unlimited number of cash and virtual currencies
Created 2024/02/07 06:16
Last edited 2026/03/25 05:48