Wiki source code of Offer mechanics
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1.1 | 1 | (% class="lead" %) |
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5.1 | 2 | The Loymax system is event-driven. This means that the System can monitor different external and internal events and react to them according to the configured rules. |
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5.1 | 4 | An [[offer>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] configured in the System consists of a set of mechanics (events, actions, and filters). Offers can be limited by time, target audience, location, and other parameters. |
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5.1 | 6 | An [[event>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]] is registered by the System and triggers processing of actions associated with that event. Each event has its own activation channels and a list of actions that may be applied to customers/Loyalty Program members or their receipt within the context of that event. |
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5.1 | 8 | [[Actions>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.WebHome]] are used in the System to configure the System's response when certain conditions are met (for example, a bonus card is activated, bonus points are accrued, an SMS notification about bonus points expiration is sent, a customer's status is upgraded within the loyalty tier system, etc.). |
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5.1 | 10 | [[Filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]] are used to limit the scope of offers. |
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| 12 | |(% style="border-color:white; text-align:center" %){{lightbox image="Offer_mech.png" width="600"/}} | ||
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5.1 | 14 | The Loymax system allows you to create an unlimited number of different [[offer mechanics>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.WebHome]]. This section contains the most popular ones: |
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| 17 | |(% style="border-color:white; width:33%" %)((( | ||
| 18 | (% class="box" %) | ||
| 19 | ((( | ||
| 20 | == [[Favorite Products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]] == | ||
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5.1 | 22 | * Methods to configure a promotional offer |
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1.1 | 23 | * Membership options and customer segments |
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5.1 | 24 | * Channels to choose favorite products |
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1.1 | 25 | ))) |
| 26 | )))|(% style="border-color:white; width:33%" %)((( | ||
| 27 | (% class="box" %) | ||
| 28 | ((( | ||
| 29 | == [[Personal Offers>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]] == | ||
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| 31 | * Offers for specific customer segments | ||
| 32 | * An iterator of personal offers | ||
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| 34 | ))) | ||
| 35 | )))|(% style="border-color:white; width:33%" %)((( | ||
| 36 | (% class="box" %) | ||
| 37 | ((( | ||
| 38 | == [[Favorite Categories>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_categories.WebHome]] == | ||
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5.1 | 40 | * Mechanics overview |
| 41 | * Display and acceptance in Customer Apps | ||
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1.1 | 42 | |
| 43 | ))) | ||
| 44 | ))) | ||
| 45 | |(% style="border-color:white" %)(% class="box" %) | ||
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| 47 | == [[Yellow Price Tag>>doc:Main.Using.MMP.Marketing.Offers.Guides.Yellow_price.WebHome]] == | ||
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5.1 | 49 | * Steps for setting up offers for selling products at reduced prices: from product catalog preparation to retrieving offer analytics |
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1.1 | 50 | )))|(% style="border-color:white" %)((( |
| 51 | (% class="box" %) | ||
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5.1 | 53 | == [[Product Markdown>>doc:Main.Using.MMP.Marketing.Offers.Guides.Markdown.WebHome]] == |
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1.1 | 54 | |
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5.1 | 55 | * A mechanism to facilitate the sale of products approaching their expiration date |
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1.1 | 56 | |
| 57 | ))) | ||
| 58 | )))|(% style="border-color:white" %)(% class="box" %) | ||
| 59 | ((( | ||
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5.1 | 60 | == [[Game Chip Mechanics>>doc:Main.Using.MMP.Marketing.Offers.Guides.Chip_mechanics.WebHome]] == |
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5.1 | 62 | * Steps for setting up a mechanism for accumulating and exchanging game chips for coupons to get benefits on future purchases |
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1.1 | 63 | ))) |
| 64 | |(% style="border-color:white" %)(% class="box" %) | ||
| 65 | ((( | ||
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3.1 | 66 | == [[Gamification>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Gamification.WebHome]] == |
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1.1 | 67 | |
| 68 | * Game mechanics to stimulate customers to certain actions in the Loyalty Program | ||
| 69 | )))|(% style="border-color:white" %)(% class="box" %) | ||
| 70 | ((( | ||
| 71 | == [[Discount for Stickers>>doc:Main.Using.MMP.Marketing.Offers.Guides.Discount_for_stickers.WebHome]] == | ||
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| 73 | * The mechanics of accumulating and exchanging virtual stickers for discounts on a certain range of products | ||
| 74 | )))|(% style="border-color:white" %)(% class="box" %) | ||
| 75 | ((( | ||
| 76 | == [[Multi-currency account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]] == | ||
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| 78 | * Possibility to create an unlimited number of cash and virtual currencies | ||
| 79 | ))) |