Wiki source code of Offer mechanics
Show last authors
| author | version | line-number | content |
|---|---|---|---|
| 1 | (% class="lead" %) | ||
| 2 | The Loymax system is event-driven. This means that the System can monitor different external and internal events and react to them according to the configured rules. | ||
| 3 | |||
| 4 | An [[offer>>doc:Main.Usage.MMP.Marketing.Offers.WebHome]] configured in the System consists of a set of mechanics (events, actions, and filters). Offers can be limited by time, target audience, location, and other parameters. | ||
| 5 | |||
| 6 | An [[event>>doc:Main.Usage.MMP.Marketing.Offers.Event_guide.WebHome]] is registered by the System and triggers processing of actions associated with that event. Each event has its own activation channels and a list of actions that may be applied to customers/Loyalty Program members or their receipt within the context of that event. | ||
| 7 | |||
| 8 | [[Actions>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_actions.WebHome]] are used in the System to configure the System's response when certain conditions are met (for example, a bonus card is activated, bonus points are accrued, an SMS notification about bonus points expiration is sent, a customer's status is upgraded within the loyalty tier system, etc.). | ||
| 9 | |||
| 10 | [[Filters>>doc:Main.Usage.MMP.Marketing.Offers.Guide_to_filters.WebHome]] are used to limit the scope of offers. | ||
| 11 | |||
| 12 | |(% style="border-color:white; text-align:center" %){{lightbox image="Offer_mech.png" width="600"/}} | ||
| 13 | |||
| 14 | The Loymax system allows you to create an unlimited number of different [[offer mechanics>>doc:Main.Usage.MMP.Marketing.Offers.Offers_catalog.WebHome]]. This section contains the most popular ones: | ||
| 15 | |||
| 16 | (% style="width:auto" %) | ||
| 17 | |(% style="border-color:white; width:33%" %)((( | ||
| 18 | (% class="box" %) | ||
| 19 | ((( | ||
| 20 | == [[Favorite Products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]] == | ||
| 21 | |||
| 22 | * Methods to configure a promotional offer | ||
| 23 | * Membership options and customer segments | ||
| 24 | * Channels to choose favorite products | ||
| 25 | ))) | ||
| 26 | )))|(% style="border-color:white; width:33%" %)((( | ||
| 27 | (% class="box" %) | ||
| 28 | ((( | ||
| 29 | == [[Personal Offers>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]] == | ||
| 30 | |||
| 31 | * Offers for specific customer segments | ||
| 32 | * An iterator of personal offers | ||
| 33 | |||
| 34 | ))) | ||
| 35 | )))|(% style="border-color:white; width:33%" %)((( | ||
| 36 | (% class="box" %) | ||
| 37 | ((( | ||
| 38 | == [[Favorite Categories>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_categories.WebHome]] == | ||
| 39 | |||
| 40 | * Mechanics overview | ||
| 41 | * Display and acceptance in Customer Apps | ||
| 42 | |||
| 43 | ))) | ||
| 44 | ))) | ||
| 45 | |(% style="border-color:white" %)(% class="box" %) | ||
| 46 | ((( | ||
| 47 | == [[Yellow Price Tag>>doc:Main.Using.MMP.Marketing.Offers.Guides.Yellow_price.WebHome]] == | ||
| 48 | |||
| 49 | * Steps for setting up offers for selling products at reduced prices: from product catalog preparation to retrieving offer analytics | ||
| 50 | )))|(% style="border-color:white" %)((( | ||
| 51 | (% class="box" %) | ||
| 52 | ((( | ||
| 53 | == [[Product Markdown>>doc:Main.Using.MMP.Marketing.Offers.Guides.Markdown.WebHome]] == | ||
| 54 | |||
| 55 | * A mechanism to facilitate the sale of products approaching their expiration date | ||
| 56 | |||
| 57 | ))) | ||
| 58 | )))|(% style="border-color:white" %)(% class="box" %) | ||
| 59 | ((( | ||
| 60 | == [[Game Chip Mechanics>>doc:Main.Using.MMP.Marketing.Offers.Guides.Chip_mechanics.WebHome]] == | ||
| 61 | |||
| 62 | * Steps for setting up a mechanism for accumulating and exchanging game chips for coupons to get benefits on future purchases | ||
| 63 | ))) | ||
| 64 | |(% style="border-color:white" %)(% class="box" %) | ||
| 65 | ((( | ||
| 66 | == [[Gamification>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Gamification.WebHome]] == | ||
| 67 | |||
| 68 | * Game mechanics to stimulate customers to certain actions in the Loyalty Program | ||
| 69 | )))|(% style="border-color:white" %)(% class="box" %) | ||
| 70 | ((( | ||
| 71 | == [[Discount for Stickers>>doc:Main.Using.MMP.Marketing.Offers.Guides.Discount_for_stickers.WebHome]] == | ||
| 72 | |||
| 73 | * The mechanics of accumulating and exchanging virtual stickers for discounts on a certain range of products | ||
| 74 | )))|(% style="border-color:white" %)(% class="box" %) | ||
| 75 | ((( | ||
| 76 | == [[Multi-currency account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]] == | ||
| 77 | |||
| 78 | * Possibility to create an unlimited number of cash and virtual currencies | ||
| 79 | ))) |