Customer attributes
Customer Attribute is a distinctive characteristic or property of customers and their purchasing behavior within the Loyalty Program.
| Customer attributes can be of various types and allow to:
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Six types of attributes are used in the Loymax system:
Notifiers
These are ways to notify customers. Channels for sending messages to customers from the target audience. So the notifiers include: a phone number and email address of the customer. They can be filled in during the customer registration or during the subsequent linking/changing of the phone number and email address. A notifier for sending push notifications is created during the installation of the Mobile App and only with the consent of the customer to receive such notifications. Push notifier is directly linked to the device with the Mobile App. Management of all notifiers is available in the Admin Panel of the MMP to users with special rights.
Application form questions
Application form designer is used in the System to create questions required for registration in the Loyalty Program and updating of the customer database. Answers to the application form question are available for editing in the Personal Account and in the Call Center. Each question of the application form is a customer attribute. When registering or editing personal information, customers answer the questions of the application form and thereby fill in the values of corresponding attributes. Answers to the questions can be used for setting up offers.
Attributes
Attributes are the customer characteristics available for use by any partners.
Several default attributes are set in the System. They include various attributes, for example, related to the method of customer registration in the Loyalty Program, completeness of the application form, etc. Attributes available for all partners can be created manually in a special section of the Marketing Management Platform (MMP). In this case the MMP user should have the corresponding rights.
The values of these attributes are filled in upon performance of respective actions, and can also be uploaded from a file in the CRM > Customers section of the MMP during import of customer attributes. Various offers can be configured in the System based on the values of such attributes. The MMP users with special rights can manage these attributes in the Admin Panel of the MMP.
Personal products
Personal products are created in the System on the basis of a product group and a set of rules (limits). Each set of personal products represents a customer attribute. An LP Member who falls under the terms of the offer with personal products can choose a limited number of products from the proposed group in their Personal Account on the website or in the Mobile App. At the moment of making the first choice, a set of personal products becomes an attribute of a certain Member. The LP Member receives special preferences (additional discounts, bonus points, etc.) for the selected products during the promotion period.
Status systems
To implement status mechanics, the System provides the option to use status systems. Creation of status systems, statuses and their management is now available to MMP users with special rights in the Marketing/Status Systems section. Status systems are essentially customer attributes, and statuses are the values of these attributes. Therefore, management of status systems is also available in the Customer Attributes section of the MMP's Admin Panel.
Status can be changed with help of:
- customized schedule (through a regular task);
- a special offer;
- manually in the Call Center or CRM;
- customer attribute batch updating.
Status values can be used for configuration of special offers.