Retail Engine, 2026

Changes for page Retail Engine CRM

From version 9.1
edited by Mariia Safronova
on 2026/09/07 10:54
Change comment: There is no comment for this version
To version 7.1
edited by Vera Retyeva
on 2025/05/07 09:24
Change comment: There is no comment for this version

Summary

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Title
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1 -Retail Engine CRM
1 +Loymax CRM
Author
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1 -XWiki.safronovams
1 +XWiki.VeraRetyeva
Content
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1 1  (% class="lead" %)
2 -Retail Engine CRM is a proprietary CRM system that is based on customer segmentation methods.
2 +Loymax CRM is a proprietary CRM system that is based on customer segmentation methods.
3 3  
4 -Retail Engine CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
4 +Loymax CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
5 5  
6 6  Various sources of customer data are used to form a customer base:
7 7  
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20 20  * **Customer history** – information on confirmed transactions performed on customer cards — accrual and deduction of bonus points, discounts, and additional accruals/deductions (e.g. for activity within the Loyalty Program).
21 21  * **Audit **- information about customer’s actions in the Personal Account (change of personal details, contacts, subscriptions, activity in social networks, friends' invitation).
22 22  * **Support service **– history of the [[message exchange>>doc:Main.Using.Feedback.WebHome]] between customer and the Call Center operators.
23 -* **Promotional content **– offers [[configured in Retail Engine Platform>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]] and displayed to customers in their Personal Account (on the website, in the Mobile App).
23 +* **Promotional content **– offers [[configured in the MMP>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]] and displayed to customers in their Personal Account (on the website, in the Mobile App).
24 24  * **Favorite Products** –  [[personal products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]] for the purchase of which customers can receive higher preferences.
25 25  * **Coupons **– [[coupons>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]] issued to customers as part of promotional offers and redeemed upon purchases.
26 26  * **Statuses **–  current level of the customer in the [[status systems>>doc:Main.General_information.Loymax_Loyalty.Status_system.WebHome]] used.
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32 32  **Read also:**
33 33  
34 34  * [[Customer lifecycle>>doc:.Customer_lifecycle.WebHome]]
35 -* [[CRM features in Retail Engine Platform>>doc:Main.Usage.MMP.CRM.WebHome]]
35 +* [[CRM features in MMP>>doc:Main.Usage.MMP.CRM.WebHome]]
36 36  )))
Created 2024/01/31 02:46
Last edited 2026/09/10 07:49

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