Changes for page Retail Engine CRM

Summary

• Page properties (3 modified, 0 added, 0 removed)

Details

Page properties

Title

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1		-Loymax CRM
	1	+Retail Engine CRM

Author

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1		-XWiki.zanina
	1	+XWiki.VeraRetyeva

Content

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1	1	(% class="lead" %)
2		-Loymax CRM is a proprietary CRM system that is based on customer segmentation methods.
	2	+Retail Engine CRM is a proprietary CRM system that is based on customer segmentation methods.
3	3
4		-Loymax CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
	4	+Retail Engine CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
5	5
6	6	Various sources of customer data are used to form a customer base:
7	7
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8	8	* [[Call Center>>doc:Main.General_information.Additional_services.Call_center.WebHome]]
9	9	* [[Personal Account on website>>doc:Main.General_information.Additional_services.Personal_account.WebHome]]
10	10	* [[Mobile Application>>doc:Main.General_information.Additional_services.Mobile_app.WebHome]]
11		-* Cash register
	11	+* POS terminal
12	12
13	13	The customer database is updated throughout the entire [[customer lifecycle>>doc:.Customer_lifecycle.WebHome]] and contains the following data:
14	14
15		-* **Personal details** – the customer's personal data is filled in the Personal Account by the customer or by the Call Center operator during registration. The System allows to create an [[application form>>doc:Main.Using.MMP.Admin_panel.Questionnaire_designer.WebHome]] of any complexity with any set of questions and tailor it to the specific business needs.
16		-* **Contacts **– confirmed phone number, email, messenger, [[social network>>doc:Main.General_information.Additional_services.Social_networks.WebHome]] accounts. This information is also used for [[customer identification>>doc:Main.Integration.Cash_register_integration.Integration_methods.Exchange_protocol_with_cash_register.Typical_operations.Client_identification_on_cash_register.WebHome]] in the Loyalty Program.
17		-* **Subscriptions and message history** - [[setting up notifications>>doc:Main.Using.MMP.Configurations.Subscription_types.WebHome]] through various communication channels to which the customer has agreed or unsubscribed, including messages with the send date and delivery status.
18		-* **Cards and accounts. **Card is a physical or virtual customer identifier that has a category, type, number and state. The System stores the history of card replacement and information about cards arranged in a group. Account is a virtual bonus account containing an activated (available for payment) and non-activated balance in a certain currency (bonus points, stars, etc.). The account information contains details on the number of bonus points to be activated or expired by time periods. One card can contain [[several accounts>>doc:Main.General_information.Loymax_Loyalty.Multi_currency_account.WebHome]], and an account can be linked to several cards, including cards of several customers (in case of card merging).
	15	+* **Personal details** – the customer's personal data is filled in the Personal Account by the customer or by the Call Center operator during registration. The System allows to create an [[application form>>doc:Main.Usage.MMP.Admin_panel.Questionnaire_designer.WebHome]] of any complexity with any set of questions and tailor it to the specific business needs.
	16	+* **Contacts **– confirmed phone number, email, messenger, [[social network>>doc:Main.General_information.Additional_services.Social_networks.WebHome]] accounts. This information is also used for customer identification in the Loyalty Program.
	17	+* **Subscriptions and message history** - [[setting up notifications>>doc:Main.Usage.MMP.System_settings.Subscription_types.WebHome]] through various communication channels to which the customer has agreed or unsubscribed, including messages with the send date and delivery status.
	18	+* **Cards and accounts. **Card is a physical or virtual customer identifier that has a category, type, number and state. The System stores the history of card replacement and information about cards arranged in a group. Account is a virtual bonus account containing an activated (available for payment) and non-activated balance in a certain currency (bonus points, stars, etc.). The account information contains details on the number of bonus points to be activated or expired by time periods. One card can contain [[several accounts>>doc:Main.General_information.Retailengine_Loyalty.Multi_currency_account.WebHome]], and an account can be linked to several cards, including cards of several customers (in case of card merging).
19	19	* **Purchase history** – information about all customer purchases, including outstanding and canceled transactions on all cards with the possibility of providing a detailed breakdown to a triggered offer per each receipt position and search by date, point of sale, receipt number or card number.
20	20	* **Customer history** – information on confirmed transactions performed on customer cards — accrual and deduction of bonus points, discounts, and additional accruals/deductions (e.g. for activity within the Loyalty Program).
21	21	* **Audit **- information about customer’s actions in the Personal Account (change of personal details, contacts, subscriptions, activity in social networks, friends' invitation).
22		-* **Support service **– history of the [[message exchange>>doc:Main.Using.Feedback.WebHome]] between customer and the Call Center operators.
23		-* **Promotional content **– offers [[configured in the MMP>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]] and displayed to customers in their Personal Account (on the website, in the Mobile App).
24		-* **Favorite Products** –  [[personal products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]] for the purchase of which customers can receive higher preferences.
	22	+* **Support service **– history of the [[message exchange>>doc:Main.Usage.Feedback.WebHome]] between customer and the Call Center operators.
	23	+* **Promotional content **– offers configured in Retail Engine Platform and displayed to customers in their Personal Account (on the website, in the Mobile App).
	24	+* **Favorite Products** – [[personalized products>>doc:Main.General_information.Retailengine_Loyalty.Offer_mechanics.Individual_offers.Favorite_products.WebHome]] for the purchase of which customers can receive higher benefits.
25	25	* **Coupons **– [[coupons>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]] issued to customers as part of promotional offers and redeemed upon purchases.
26		-* **Statuses **–  current level of the customer in the [[status systems>>doc:Main.General_information.Loymax_Loyalty.Status_system.WebHome]] used.
	26	+* **Statuses **–  current level of the customer in the [[status systems>>doc:Main.General_information.Retailengine_Loyalty.Status_system.WebHome]] used.
27	27
28	28	**Some of this information is stored in the [[customer attributes>>path:/xwiki/bin/get/Main/General_information/CRM/?sheet=CKEditor.ResourceDispatcher&outputSyntax=plain&language=ru&type=doc&reference=.Client_attributes.WebHome&typed=true]]. Interaction with customers through the Loyalty Program is carried out based on the values of such attributes.**
29	29
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32	32	**Read also:**
33	33
34	34	* [[Customer lifecycle>>doc:.Customer_lifecycle.WebHome]]
35		-* [[CRM features in MMP>>doc:Main.Usage.MMP.CRM.WebHome]]
	35	+* [[CRM features in Retail Engine Platform>>doc:Main.Usage.MMP.CRM.WebHome]]
36	36	)))