Changes for page Loymax CRM

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2		-Loymax CRM is a proprietary CRM system that is based on customer segmentation methods.
	2	+Loymax CRM is an own CRM system developed by Loymax based on customer segmentation methods.
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4		-Loymax CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
	4	+Loymax CRM enables to create a complete profile of the customer, his consumer basket and purchasing power.
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6		-Various sources of customer data are used to form a customer base:
	6	+To form a customer base, various sources of customer data are used:
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8	8	* [[Call Center>>doc:Main.General_information.Additional_services.Contact_center.WebHome]]
9	9	* [[Personal Account on website>>doc:Main.General_information.Additional_services.Personal_account.WebHome]]
10	10	* [[Mobile Application>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]]
	11	+* [[Chatbot>>doc:Sandbox.(Не используется) Чат-бот.WebHome]]
11	11	* Cash register
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13		-The customer database is updated throughout the entire [[customer lifecycle>>doc:Main.General_information.CRM.Member_lifecycle.WebHome]] and contains the following data:
	14	+Single customer base is replenished throughout the entire [[lifetime of the customer>>doc:Main.General_information.CRM.Member_lifecycle.WebHome]] and contains the following data:
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15		-* **Personal details** — the customer's personal data is filled in the Personal Account by the customer or by the Call Center operator during registration. The System allows to create an [[application form>>doc:Main.Using.MMP.Admin_panel.Questionnaire_designer.WebHome]] of any complexity with any set of questions and tailor it to the specific business needs.
16		-* **Contacts **— confirmed phone number, email, messenger, [[social network>>doc:Main.General_information.Additional_services.Social_networks1.WebHome]] accounts. This information is also used for [[customer identification>>doc:Main.Integration.Cash_register_integration.Integration_methods.Exchange_protocol_with_cash_register.Typical_operations.Client_identification_on_cash_register.WebHome]] in the Loyalty Program.
	16	+* **Personal details** - the personal data of the customer is filled in the Personal Account by the customer or the Call Center agent during registration. In the system, it is possible to create an [[application form>>doc:Main.Using.MMP.Admin_panel.Questionnaire_designer.WebHome]] of any complexity with any set of questions, according to the needs of the business.
	17	+* **Contacts **- confirmed phone number, email, messenger, accounts on [[social networks>>doc:Main.General_information.Additional_services.Social_networks1.WebHome]]. This information is also used for [[customer identification>>doc:Main.Integration.Cash_register_integration.Integration_methods.Exchange_protocol_with_cash_register.Typical_operations.Client_identification_on_cash_register.WebHome]] in the Loyalty Program.
17	17	* **Subscriptions and message history** - [[methods of sending messages>>doc:Main.Using.MMP.Configurations.Subscription_types.WebHome]] through various communication channels to which the customer has consented or unsubscribed, as well as the messages themselves with the date of sending and delivery status.
18	18	* **Cards and accounts. **Card is a physical or virtual customer identifier that has a category, type, number and state. The system stores the history of replacing cards, as well as information about cards in a group. Account is a virtual bonus account containing an activated (available for payment) and non-activated balance in a certain currency (bonus points, stars, etc.). The information about the accounts contains details on the time periods of the number of bonus points to be activated or expired. One card can contain [[several accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]], and an account can be linked to several cards, including several customers (when merging cards).
19	19	* **Purchase history** - information about all customer purchases, including unfinished and canceled operations on all cards, with the possibility of detailing to a triggered offer for each cheque position and search by date, POS, cheque number or card number.