Changes for page Loymax CRM

Summary

• Page properties (2 modified, 0 added, 0 removed)

Details

Page properties

Title

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1		-Retail Engine CRM
	1	+Loymax CRM

Content

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2		-Retail Engine CRM is a proprietary CRM system that is based on customer segmentation methods.
	2	+Loymax CRM is a proprietary CRM system that is based on customer segmentation methods.
3	3
4		-Retail Engine CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
	4	+Loymax CRM allows to create a comprehensive customer profile, including their shopping history and purchasing power.
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6	6	Various sources of customer data are used to form a customer base:
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20	20	* **Customer history** – information on confirmed transactions performed on customer cards — accrual and deduction of bonus points, discounts, and additional accruals/deductions (e.g. for activity within the Loyalty Program).
21	21	* **Audit **- information about customer’s actions in the Personal Account (change of personal details, contacts, subscriptions, activity in social networks, friends' invitation).
22	22	* **Support service **– history of the [[message exchange>>doc:Main.Usage.Feedback.WebHome]] between customer and the Call Center operators.
23		-* **Promotional content **– offers configured in Retail Engine Platform and displayed to customers in their Personal Account (on the website, in the Mobile App).
24		-* **Favorite Products** – [[personalized products>>doc:Main.General_information.Retailengine_Loyalty.Offer_mechanics.Individual_offers.Favorite_products.WebHome]] for the purchase of which customers can receive higher benefits.
	23	+* **Promotional content **– offers configured in Loymax Platform and displayed to customers in their Personal Account (on the website, in the Mobile App).
	24	+* **Favorite Products** – [[personalized products>>doc:Main.General_information.Loymax_Loyalty.Offer_mechanics.Individual_offers.Favorite_products.WebHome]] for the purchase of which customers can receive higher benefits.
25	25	* **Coupons **– [[coupons>>doc:Main.Usage.MMP.Marketing.Coupons.WebHome]] issued to customers as part of promotional offers and redeemed upon purchases.
26		-* **Statuses **–  current level of the customer in the [[status systems>>doc:Main.General_information.Retailengine_Loyalty.Status_system.WebHome]] used.
	26	+* **Statuses **–  current level of the customer in the [[status systems>>doc:Main.General_information.Loymax_Loyalty.Status_system.WebHome]] used.
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28	28	**Some of this information is stored in the [[customer attributes>>path:/xwiki/bin/get/Main/General_information/CRM/?sheet=CKEditor.ResourceDispatcher&outputSyntax=plain&language=ru&type=doc&reference=.Client_attributes.WebHome&typed=true]]. Interaction with customers through the Loyalty Program is carried out based on the values of such attributes.**
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32	32	**Read also:**
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34	34	* [[Customer lifecycle>>doc:.Customer_lifecycle.WebHome]]
35		-* [[CRM features in Retail Engine Platform>>doc:Main.Usage.MMP.CRM.WebHome]]
	35	+* [[CRM features in Loymax Platform>>doc:Main.Usage.MMP.CRM.WebHome]]
36	36	)))