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3		-Loymax System history began with the idea of implementing a comprehensive coalition Loyalty Program (LP), uniting major retail chains from various business sectors.
	3	+Loymax System history began in 2011 with the idea of implementing a comprehensive coalition Loyalty Program (LP), uniting major retail chains from various business sectors.
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6	6	The major objective of the development team was **to create a universal platform for implementing the LP in any business sector**, whether it is a network of coffee shops, gas stations, pharmacies, DIY, FMCG or any other, considering the unique aspects of each.
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8		-Representatives of 12 market-leading retail chains from various business sectors participated in the coalition LP based on the Loymax platform.
	8	+The first LP based on the Loymax platform was launched in October 2012. Representatives of 12 market-leading retail chains from various business sectors participated in a coalition LP for the pilot project.
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10	10	Currently, the company has more than 40 Partners. More than half of the Partners represent the consumer goods segment of the market, while others are involved in banking services, sports goods, fashion, pharmacy, and food industry services. Over 400 marketing campaign mechanics are implemented on the basis of Loymax System, more than 40 pre-configured analytical reports are generated.
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