Smart Communications

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This article contains questions related to the Smart Communications module.

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==== Questions related to contact policy: ====

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{{showhide showmessage="Is it possible to configure additional measurements for the contact policy matrix (contact source, contact status, offer, campaign category) in the Smart Communications module?" hidemessage="Is it possible to configure additional measurements for the contact policy matrix (contact source, contact status, offer, campaign category) in the Smart Communications module?"}}

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There is currently no module for managing communication policies. The SMC functionality allows:

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* to configure a limit on the number of times customers can get into mailing lists;

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* to indicate filters (in any combination) when creating a communication segment. Examples of filter conditions are shown below:

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** Show customers whose number of communications in channel X (or any channel) for period Y is equal to/in the interval of/more than/less than Z times;

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** Show customers whose period since the last communication sent in channel X (or any channel) is equal to/in the interval of/more than/less than Y days;

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** Show customers who participated in mass mailing Y during the period X/last X days;

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** Show customers who participated in the trigger chain equal to/in the interval of/more than/less than Y times during the period X/last X days.

==== Questions related to data storage and reporting: ====

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* {{showhide showmessage="Is it possible to store data on Loymax servers?" hidemessage="Is it possible to store data on Loymax servers?"}}Yes, it is possible.{{/showhide}}

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* {{showhide showmessage="Is there an option to store data on the Partner's servers?" hidemessage="Is there an option to store data on the Partner's servers?"}}Yes, there is an option of on-premise deployment.{{/showhide}}

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* {{showhide showmessage="Is it possible to store data in the cloud?" hidemessage="Is it possible to store data in the cloud?"}}Yes, it is possible.{{/showhide}}

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* {{showhide showmessage="Is the GDPR personal data storage law being complied with?" hidemessage="Is the GDPR personal data storage law being complied with?"}}Loymax is a registered data controller. The company is being audited under GDPR and making the necessary improvements.{{/showhide}}

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* {{showhide showmessage="Is it possible to upload any data to the GBQ account to visualize any reports in BI tools (for example Tableu, Data Studio) or is the data only uploaded to the Loymax BI module?" hidemessage="Is it possible to upload any data to the GBQ account to visualize any reports in BI tools (e.g. Tableu, Data Studio) or is the data only uploaded to the Loymax BI module?"}}Data can be uploaded to the Loymax BI module. It is also possible to upload any data to a CSV file per schedule for further transfer to third-party systems for analysis.{{/showhide}}

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* {{showhide showmessage="Can reports be published externally using a link?" hidemessage="Can reports be published externally using a link?"}}Reports can be uploaded as a file.{{/showhide}}

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* {{showhide showmessage="Is it possible to set up scheduled mailing of reports and dashboards?" hidemessage="Is it possible to set up scheduled mailing of reports and dashboards?"}}At the moment there is an option to send segments according to a schedule. It is also possible to add the option of reports mailing.{{/showhide}}

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==== API related issues ====

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|Is there an API connection to Loymax modules? |(% style="text-align:center; width:10%"%)yes

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|Is there a JS library for embedding in a website? |(% style="text-align:center; width:10%"%)yes

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|Is there a JS API - the ability for events invoking on the website? |(% style="text-align:center; width:10%"%)yes

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|Is there a webhook API - the ability to create customer events externally via webhooks to the System? |(% style="text-align:center; width:10%"%)yes

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==== Questions related to personalization of the Partner's website ====

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|Is it possible to configure arbitrary events on the customer behavior on the website through JS libraries? |(% style="text-align:center; width:10%" %)yes

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|Is it possible to quickly adapt the website design depending on customer data? |(% style="text-align:center; width:10%"%)no

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|Is there a visual website personalization builder? |(% style="text-align:center; width:10%"%)no

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|Is it possible to add built-in banner and popup templates to the website? |(% style="text-align:center; width:10%"%)no

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|Is there an option to perform A/B hypothesis testing (banners A and B) and UX audits on them? |(% style="text-align:center; width:10%"%)no

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|Is it possible to personalize the website, blocks, content for the customer through the platform? |(% style="text-align:center; width:10%"%)no

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|Is there a visual website builder for the marketer? |(% style="text-align:center; width:10%"%)no

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|Is there an option to perform A/B hypothesis testing (showing different blocks of the website, content for different clients) and UX audits on them? |(% style="text-align:center; width:10%"%)no

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|Is it possible to implement product recommendations on the website? |(% style="text-align:center; width:10%"%)no

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|Is there cross-domain tracking (for example, if the business has multiple websites)? |(% style="text-align:center; width:10%"%)yes

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|Is there cross-device tracking of user paths? |(% style="text-align:center; width:10%"%)partially*

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*In the customer profile, events are recorded within sessions on different devices. Information about what event was on which device will be stored. There is no analytics on these events, only segmentation.

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Wiki source code of Smart Communications