Smart Communications
This article contains questions related to the Smart Communications module.
Questions related to contact policy:
There is currently no module for managing communication policies. The SMC functionality allows:
- to configure a limit on the number of times customers can get into mailing lists;
- to indicate filters (in any combination) when creating a communication segment. Examples of filter conditions are shown below:
- Show customers whose number of communications in channel X (or any channel) for period Y is equal to/in the interval of/more than/less than Z times;
- Show customers whose period since the last communication sent in channel X (or any channel) is equal to/in the interval of/more than/less than Y days;
- Show customers who participated in mass mailing Y during the period X/last X days;
- Show customers who participated in the trigger chain equal to/in the interval of/more than/less than Y times during the period X/last X days.
Questions related to data storage and reporting:
Yes, it is possible.
Yes, there is an option of on-premise deployment.
Yes, it is possible.
Loymax is a registered data controller. The company is being audited under GDPR and making the necessary improvements.
Data can be uploaded to the Loymax BI module. It is also possible to upload any data to a CSV file per schedule for further transfer to third-party systems for analysis.
Reports can be uploaded as a file.
At the moment there is an option to send segments according to a schedule. It is also possible to add the option of reports mailing.
Questions related to mailings:
- Up-to-date data has not yet been pulled from the data source to the Smart Communications module at the moment of segment generation.
To determine if new data has arrived in the module, create a segment using yesterday's receipt or registration date for sampling. If the segment returns 0 in the result, then the new data has not yet been received in the module. - Filters in a segment are not working correctly. To solve this problem, please contact the technical support service.
- Up-to-date data has not yet been pulled from the data source to the Smart Communications module at the moment of segment generation.
The following reasons are possible:
- The customer does not meet the conditions of a campaign or segment in a mailing. It is necessary to check the campaign/segment conditions and change them so that the customer meets the conditions.
- The customer qualifies for all campaign/segment conditions, yet no communication was delivered:
- The email ended up in the spam folder.
- Notifications for this Mobile App are disabled on the customer's mobile device.
- A special application that blocks SMS advertising is installed on the customer's mobile device.
API related questions
| Is there an API connection to Loymax modules? | yes |
| Is there a JS library for embedding in a website? | yes |
| Is there a JS API - the ability for events invoking on the website? | yes |
| Is there a webhook API - the ability to create customer events externally via webhooks to the System? | yes |
Questions related to personalization of the Partner's website
| Is it possible to configure arbitrary events on the customer behavior on the website through JS libraries? | yes |
| Is it possible to quickly adapt the website design depending on customer data? | no |
| Is there a visual website personalization builder? | no |
| Is it possible to add built-in banner and popup templates to the website? | no |
| Is there an option to perform A/B hypothesis testing (banners A and B) and UX audits on them? | no |
| Is it possible to personalize the website, blocks, content for the customer through the platform? | no |
| Is there a visual website builder for the marketer? | no |
| Is there an option to perform A/B hypothesis testing (showing different blocks of the website, content for different clients) and UX audits on them? | no |
| Is it possible to implement product recommendations on the website? | no |
| Is there cross-domain tracking (for example, if the business has multiple websites)? | yes |
| Is there cross-device tracking of user paths? | partially* |
*In the customer profile, events are recorded within sessions on different devices. Information about what event was on which device will be stored. There is no analytics on these events, only segmentation.