Loymax, 2026

Changes for page Smart Communications

From version 18.1
edited by Andrej Rylov
on 2026/01/14 04:01
Change comment: There is no comment for this version
To version 14.1
edited by Vera Retyeva
on 2024/03/13 07:04
Change comment: There is no comment for this version

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1 -XWiki.arylov
1 +XWiki.VeraRetyeva
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1 -(% class="lead" %)
2 -This article provides answers to common questions about Loymax Smart Communications.
1 +(% class="box successmessage" %)
2 +(((
3 +This article contains questions related to the Smart Communications module.
4 +)))
3 3  
4 4  ==== Questions related to contact policy: ====
5 5  
6 -{{showhide showmessage="Is it possible to configure additional dimensions for the contact policy matrix (contact source, contact status, offer, campaign category) in Smart Communications?" hidemessage="Is it possible to configure additional dimensions for the contact policy matrix (contact source, contact status, offer, campaign category) in Smart Communications?"}}
7 -Currently, there is no dedicated module for managing communication policies. However, Loymax Smart Communications functionality allows you to:
8 -
9 -* configure restrictions on re-entry into trigger-based messaging campaigns;
10 -* apply filters (in any combination) when creating a segment for communication. Examples of filter conditions include:
11 -** Select customers whose number of communications via channel X (or any channel) during period Y is equal to/within/greater than/less than Z;
12 -** Select customers for whom the time elapsed since their last communication via channel X (or any channel) is equal to/within/greater than/less than Y days;
13 -** Select customers who received mass messaging Y during period X or within the last X days;
14 -** Select customers who triggered a campaign exactly/within/more than/less than Y times during period X or within the last X days.
8 +{{showhide showmessage="Is it possible to configure additional measurements for the contact policy matrix (contact source, contact status, offer, campaign category) in the Smart Communications module?" hidemessage="Is it possible to configure additional measurements for the contact policy matrix (contact source, contact status, offer, campaign category) in the Smart Communications module?"}}
9 +There is currently no module for managing communication policies. The SMC functionality allows:
10 +* to configure a limit on the number of times customers can get into mailing lists;
11 +* to indicate filters (in any combination) when creating a communication segment. Examples of filter conditions are shown below:
12 +** Show customers whose number of communications in channel X (or any channel) for period Y is equal to/in the interval of/more than/less than Z times;
13 +** Show customers whose period since the last communication sent in channel X (or any channel) is equal to/in the interval of/more than/less than Y days;
14 +** Show customers who participated in mass mailing Y during the period X/last X days;
15 +** Show customers who participated in the trigger chain equal to/in the interval of/more than/less than Y times during the period X/last X days.
15 15  {{/showhide}}
16 16  
17 17  
18 18  ==== Questions related to data storage and reporting: ====
19 19  
20 -* {{showhide showmessage="Is it possible to store data on Loymax servers?" hidemessage="Is it possible to store data on Loymax servers?"}}Yes, this option is available.{{/showhide}}
21 -* {{showhide showmessage="Is it possible to store data on the Partner's servers?" hidemessage="Is it possible to store data on the Partner's servers?"}}Yes, an on-premise deployment option is available.{{/showhide}}
22 -* {{showhide showmessage="Is cloud storage supported?" hidemessage="Is cloud storage supported?"}}Yes, this option is available.{{/showhide}}
23 -* {{showhide showmessage="Does Loymax comply with the GDPR personal data storage regulation?" hidemessage="Does Loymax comply with the GDPR personal data storage regulation?"}}Loymax is currently registered as a personal data operator under Russian Federal Law No. 152-FZ with Roskomnadzor (RKN). The company is undergoing GDPR compliance audits and implementing necessary updates.{{/showhide}}
24 -* {{showhide showmessage="Can any data be exported to a Google BigQuery (GBQ) account for visualization in BI tools (e.g., Tableau, Data Studio), or is data only available in Loymax BI?" hidemessage="Can any data be exported to a Google BigQuery (GBQ) account for visualization in BI tools (e.g., Tableau, Data Studio), or is data only available in Loymax BI?"}}Data can be exported to Loymax BI. Additionally, scheduled CSV exports of any data are supported for further analysis in external systems.{{/showhide}}
25 -* {{showhide showmessage="Can reports be published externally via a shareable link?" hidemessage="Can reports be published externally via a shareable link?"}}Reports can be exported as files.{{/showhide}}
26 -* {{showhide showmessage="Can reports and dashboards be scheduled for email delivery?" hidemessage="Can reports and dashboards be scheduled for email delivery?"}}Currently, scheduled email delivery is supported for segments. The ability to schedule report delivery may be added in the future.{{/showhide}}
21 +* {{showhide showmessage="Is it possible to store data on Loymax servers?" hidemessage="Is it possible to store data on Loymax servers?"}}Yes, it is possible.{{/showhide}}
22 +* {{showhide showmessage="Is there an option to store data on the Partner's servers?" hidemessage="Is there an option to store data on the Partner's servers?"}}Yes, there is an option of on-premise deployment.{{/showhide}}
23 +* {{showhide showmessage="Is it possible to store data in the cloud?" hidemessage="Is it possible to store data in the cloud?"}}Yes, it is possible.{{/showhide}}
24 +* {{showhide showmessage="Is the GDPR personal data storage law being complied with?" hidemessage="Is the GDPR personal data storage law being complied with?"}}Loymax is a registered data controller. The company is being audited under GDPR and making the necessary improvements.{{/showhide}}
25 +* {{showhide showmessage="Is it possible to upload any data to the GBQ account to visualize any reports in BI tools (for example Tableu, Data Studio) or is the data only uploaded to the Loymax BI module?" hidemessage="Is it possible to upload any data to the GBQ account to visualize any reports in BI tools (e.g. Tableu, Data Studio) or is the data only uploaded to the Loymax BI module?"}}Data can be uploaded to the Loymax BI module. It is also possible to upload any data to a CSV file per schedule for further transfer to third-party systems for analysis.{{/showhide}}
26 +* {{showhide showmessage="Can reports be published externally using a link?" hidemessage="Can reports be published externally using a link?"}}Reports can be uploaded as a file.{{/showhide}}
27 +* {{showhide showmessage="Is it possible to set up scheduled mailing of reports and dashboards?" hidemessage="Is it possible to set up scheduled mailing of reports and dashboards?"}}At the moment there is an option to send segments according to a schedule. It is also possible to add the option of reports mailing.{{/showhide}}
27 27  
28 -==== Questions related to communication delivery: ====
29 +==== Questions related to mailings: ====
29 29  
30 -* {{showhide showmessage="Why is my segment built incorrectly—expected customers are missing or the count is lower than expected?" hidemessage="Why is my segment built incorrectly—expected customers are missing or the count is lower than expected?"}}* Fresh data has not yet been synchronized from the source system into Smart Communications at the time of segment creation.
31 -Check whether recent data has arrived in the service by building a test segment using yesterday’s receipt or registration date. If the result is zero, fresh data hasn’t been ingested yet.
31 +* {{showhide showmessage="Why is the segment generated incorrectly: the expected customers are missing in the sample or their number is less than should be?" hidemessage="Why is the segment generated incorrectly: the expected customers are missing in the sample or their number is less than should be?"}}* Up-to-date data has not yet been pulled from the data source to the Smart Communications module at the moment of segment generation.
32 +To determine if new data has arrived in the module, create a segment using yesterday's receipt or registration date for sampling. If the segment returns 0 in the result, then the new data has not yet been received in the module.
33 +* Filters in a segment are not working correctly. To solve this problem, please contact the {{html}}<a href="mailto:support@loymax.ru">technical support service</a>{{/html}}.{{/showhide}}
34 +* {{showhide showmessage="The customer did not receive an email/SMS/push notification sent through mailing or campaign. Why?" hidemessage="The customer did not receive an email/SMS/push notification sent through mailing or campaign. Why?"}}The following reasons are possible:
32 32  
33 -* Segment filters may be misconfigured. In this case, please contact {{html}}<a href="mailto:support@loymax.ru">Technical Support</a>{{/html}}.{{/showhide}}
34 -* {{showhide showmessage="Why didn’t a customer receive an email/SMS/push notification sent via a campaign or mass messaging?" hidemessage="Why didn’t a customer receive an email/SMS/push notification sent via a campaign or mass messaging?"}}Possible reasons include:
36 +* The customer does not meet the conditions of a campaign or segment in a mailing. It is necessary to check the campaign/segment conditions and change them so that the customer meets the conditions.
37 +* The customer qualifies for all campaign/segment conditions, yet no communication was delivered:
38 +** The email ended up in the spam folder.
39 +** Notifications for this {{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/General_information/Additional_services/Mobile_application/">Mobile App</a>{{/html}} are disabled on the customer's mobile device.
40 +** A special application that blocks SMS advertising is installed on the customer's mobile device.{{/showhide}}
41 +* {{showhide showmessage="Why is there a delay in sending mass email (the mailing status In-progress does not change)?" hidemessage="Why is there a delay in sending mass email (the mailing status In-progress does not change)?"}}At the moment, a large number of mailing tasks have accumulated on the mail server. If the status does not change for a long time, please contact the {{html}}<a href="mailto:support@loymax.ru">technical support service</a>{{/html}}.{{/showhide}}
42 +* {{showhide showmessage="Why the mass mailing is not saved as a draft?" hidemessage="Why the mass mailing is not saved as a draft?"}}The following reasons are possible:
35 35  
36 -* The customer does not meet the campaign or segment criteria. Review and adjust the conditions so the customer qualifies.
37 -* The customer meets all conditions but still didn’t receive the message:
38 -** The email was delivered to the spam folder.
39 -** Notifications are disabled for the {{html}}<a href="https://docs.loymax.net/xwiki/bin/view/Main/General_information/Additional_services/Mobile_application/">Mobile Application</a>{{/html}} on the customer’s device.
40 -** The customer’s mobile device has an SMS-blocking app installed that filters promotional messages.{{/showhide}}
41 -* {{showhide showmessage="Why is my email campaign taking a long time to send (status remains 'Collecting')?" hidemessage="Why is my email campaign taking a long time to send (status remains 'Collecting')?"}}The mail server currently has a high volume of pending sending tasks. If the status doesn’t change after a significant time, please contact {{html}}<a href="mailto:support@loymax.ru">Technical Support</a>{{/html}}.{{/showhide}}
42 -* {{showhide showmessage="Why isn’t my mass messaging saved as a draft?" hidemessage="Why isn’t my mass messaging saved as a draft?"}}Possible causes:
44 +* No values have been selected to one or more segmentation filters for this mailing. Please set the values in the segment filters.
45 +* An error occurred as a result of System updates. (% id="cke_bm_226665S" style="display:none" %) (%%)Please contact the {{html}}<a href="mailto:support@loymax.ru">technical support service</a>{{/html}}.{{/showhide}}
43 43  
44 -* One or more segmentation filters lack selected values. Ensure all required filters have valid selections.
45 -* A system update caused an error. (% id="cke_bm_226665S" style="display:none" %) (%%)Please contact {{html}}<a href="mailto:support@loymax.ru">Technical Support</a>{{/html}}.{{/showhide}}
46 -* {{showhide showmessage="Why are delivery report metrics significantly lower than expected?" hidemessage="Why are delivery report metrics significantly lower than expected?"}}Insufficient time has passed since message dispatch—delivery statuses may still be updating. If statuses remain unchanged after a prolonged period, contact {{html}}<a href="mailto:support@loymax.ru">Technical Support</a>{{/html}}.{{/showhide}}
47 -* {{showhide showmessage="How do I send communications considering recipients’ different time zones?" hidemessage="How do I send communications considering recipients’ different time zones?"}}When creating a mass messaging campaign, you’ll see the checkbox **Deliver immediately: ignore recipient’s local time of day**. If unchecked, messages will be delivered according to each recipient’s time zone.{{/showhide}}
48 -* {{showhide showmessage="Can I use multiple sender names in a single communication?" hidemessage="Can I use multiple sender names in a single communication?"}}No. Each messaging campaign uses only one sender name.{{/showhide}}
49 -* {{showhide showmessage="Can I edit a scheduled messaging campaign?" hidemessage="Can I edit a scheduled messaging campaign?"}}If the campaign hasn’t started yet, you can fully edit it. If it has already completed, you can only modify attribution rules.{{/showhide}}
50 -* {{showhide showmessage="How can I check email quality?" hidemessage="How can I check email quality?"}}To verify your email won’t be flagged as spam, use the service https://www.mail-tester.com{{/showhide}}
47 +==== API related questions ====
48 +
49 +{{showhide showmessage="Show Question List" hidemessage="Hide Question List"}}
50 +
51 +(% class="table-bordered" style="width:auto" %)
52 +|Is there an API connection to Loymax modules? |(% style="text-align:center; width:10%"%)yes
53 +|Is there a JS library for embedding in a website? |(% style="text-align:center; width:10%"%)yes
54 +|Is there a JS API - the ability for events invoking on the website? |(% style="text-align:center; width:10%"%)yes
55 +|Is there a webhook API - the ability to create customer events externally via webhooks to the System? |(% style="text-align:center; width:10%"%)yes
56 +{{/showhide}}
57 +
58 +==== Questions related to personalization of the Partner's website ====
59 +
60 +{{showhide showmessage="Show Question List" hidemessage="Hide Question List"}}
61 +(% class="table-bordered" style="width:auto" %)
62 +|Is it possible to configure arbitrary events on the customer behavior on the website through JS libraries? |(% style="text-align:center; width:10%" %)yes
63 +|Is it possible to quickly adapt the website design depending on customer data? |(% style="text-align:center; width:10%"%)no
64 +|Is there a visual website personalization builder? |(% style="text-align:center; width:10%"%)no
65 +|Is it possible to add built-in banner and popup templates to the website? |(% style="text-align:center; width:10%"%)no
66 +|Is there an option to perform A/B hypothesis testing (banners A and B) and UX audits on them? |(% style="text-align:center; width:10%"%)no
67 +|Is it possible to personalize the website, blocks, content for the customer through the platform? |(% style="text-align:center; width:10%"%)no
68 +|Is there a visual website builder for the marketer? |(% style="text-align:center; width:10%"%)no
69 +|Is there an option to perform A/B hypothesis testing (showing different blocks of the website, content for different clients) and UX audits on them? |(% style="text-align:center; width:10%"%)no
70 +|Is it possible to implement product recommendations on the website? |(% style="text-align:center; width:10%"%)no
71 +|Is there cross-domain tracking (for example, if the business has multiple websites)? |(% style="text-align:center; width:10%"%)yes
72 +|Is there cross-device tracking of user paths? |(% style="text-align:center; width:10%"%)partially*
73 +
74 +*In the customer profile, events are recorded within sessions on different devices. Information about what event was on which device will be stored. There is no analytics on these events, only segmentation.
75 +{{/showhide}}
Created 2024/03/07 05:47
Last edited 2026/01/14 04:01

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